What would you do if the thing you’re afraid of the most in the world, such as a spider, started to crawl right up to you? Carrie A. Weaver, management consultant and executive coach at Silver Branch Consulting, shared a study done around fear responses during a keynote session at the 2024 Women in Retail on the Road: San Francisco event. In this clip from her session, Weaver shares how a strategy know as “affect labeling” can help manage feelings of fear and stress, as well as boost confidence.

Women in Retail Leadership Circle members can view a recording of Weaver’s full keynote presentation here.