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The $100B Holiday You’re Likely Ignoring

How is the holiday rush going for you so far? What holiday rush, you ask. It’s July 1, nearly six months before Santa makes his triumphant appearance. Kids are out of school, summer vacations are ongoing and barbecues are a weekend staple. While all that may be the case for you, there’s a large segment...

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BaubleBar Goes Brick-and-Mortar

An increasing number of e-tailers are putting down brick-and-mortar roots with "webrooms." Most recently, online jewelry brand and WIRLC favorite BaubleBar announced it's joined the likes of fellow formerly online-only brands Blue Nile, Bonobos, Warby Parker and Birchbox in opening a brick-and-mortar store. BaubleBar's first storefront is in Long Island's Roosevelt Field Mall.

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Want to Launch Your Startup Business? Move to Brooklyn

Brooklyn is the national front-runner for for women-led startups, with 28 percent, 33 businesses in total, reporting to have at least one woman founder. Brooklyn is quickly outpacing other tech-centric cities such as San Francisco (16 percent of startups have at least one woman founder) and Palo Alto, Calif. (12 percent). With companies such as Etsy, MakerBot and Kickstarter all calling Brooklyn home, it's really not surprising. So, why Brooklyn?

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Women Rise to the Top of Retail Ranks

In what’s hopefully just a precursor to future career advancement opportunities, last week featured the promotions of several women to C-level positions at leading retail brands. Here’s summary of what occurred: Kelly Cook was named the new chief marketing officer at Kmart, where she will replace Andrew Stein, who exited the role to join Big...

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Pinteresting Pinning Tips Straight From Pinterest

Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).

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Nice to Tweet You: Women We're Following on Twitter

With countless influencers on Twitter, it’s hard to choose just a few to highlight. But that didn’t stop us from trying. Below are a few of the technology innovators, retail pioneers, nonprofit champions and boss ladies we’ve been following in the Twitterverse. Reshema Savjani, Founder, Girls Who Code The question that could define the future...

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