With some help from Google, a group of women are changing history by spotlighting “herstory.” SPARK Movement has partnered with Google to create a smartphone app called “Women on the Map,” just in time for Women’s History Month. The app alerts users when they’re near places where women made history. SPARK, which stands for Sexualization...
Welcome to our newest feature, The Inner Circle Confab, where we’ll feature a question of the week along with the answers of a select group of women retail leaders. This week’s confab question: “Quarter two is upon us. What’s you biggest goal for the quarter?” What follows is select answers from retail executives. Joan Abrams...
The ability to network, interact with and learn from your peers is what the Women in Retail Leadership Circle (WIRLC) is all about. Nowhere is this more evident than at the Women in Retail Leadership Summit — taking place this year April 22-23 in beautiful (and warm!) Miami Beach — and, in particular, during the...
Did you know the average tenure for chief marketing officers (CMOs) at U.S. consumer brand companies increased to 48 months in 2014, which is double what it was in 2004? This juicy tidbit of information was revealed in the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart. In addition to being...
Is your company investing in innovation and technology? If not, it’s likely falling behind the competition. Innovation is what’s fueling retailers’ growth in today’s digitally focused marketplace. It’s not a coincidence that leading retail brands such as Nordstrom, Zappos, Amazon.com, Home Depot, Sephora, Wal-Mart, just to name a few, have all invested significant resources to...
The Twitterverse was abuzz last week when Google Executive Chairman Eric Schmidt was called out for repeatedly interrupting U.S. Chief Technology Officer and former Google employee Megan Smith, the only woman who was speaking with him and writer Walter Isaacson on a panel at South by Southwest. Here’s what went down, according to reports: Schmidt...
Is it reasonable to expect that a retailer selling appliances would be able to share the same digital marketing strategy as a brand that sells sneakers? Or a company that sells office supplies marketing to consumers and prospects the same way a fashion apparel brand would? If they could it would certainly make retailer marketers’...
This post was originally featured on Women in Retail Leadership Circle sister brand Retail Online Integration. “We learned very quickly that we had no idea what we were doing.” That’s how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that’s part of formerly online-only Wayfair Inc., bluntly assessed the company’s...
While Silicon Valley’s male-dominated culture is in the spotlight now due to a gender discrimination lawsuit against Kleiner Perkins Caufield & Byers, a session I attended at South by Southwest (SXSW) on Sunday made me believe the investment community is changing. During the session, I heard stories and motivations from a panel of women who have created...
Last Wednesday, Wal-Mart announced it would release a new “Women Owned” logo that would appear on retail packaging of products from women-owned companies. This initiative is part of a broader campaign by the retail giant to source its products more from women-owned businesses. “As the world’s largest retailer, we have the opportunity to use our...
