Two of the biggest players in the social media world are joining together for a common cause: women in technology. It was announced last week that Sheryl Sandberg, COO of Facebook, and Jeffery Weiner, CEO of LinkedIn, will be launching a mentoring and support program at multiple colleges for women interested in technology. Sandberg’s hope...
Talbots, the women’s apparel retailer, announced last week that it’s partnered with Dress for Success to support the nonprofit organization’s “Going Places. Going Strong” initiative. Through March, Talbots will be accepting donations of women’s professional clothing at its more than 8,000 stores across the country. In addition, select Talbots stores will be hosting charity shopping...
There are a lot of reasons to love Nordstrom. For starters, for more than 100 years, the fashion retailer’s name has become synonymous with great customer service. In addition, Nordstrom has embraced e-commerce full throttle, and the strategy is paying off. In fact, e-commerce is now the fastest-growing part of Nordstrom’s business, with sales jumping...
Have you given up hope that your brand will ever be able to compete with Amazon.com and other online marketplaces of its ilk? Granted, the numbers can be discouraging — Amazon owns a 30 percent market share in e-commerce, and accounted for nearly a quarter of online shopping visits during last year’s fourth quarter —...
It’s been over 50 years since the Equal Pay Act was passed, yet women are still making less, on average, than their male counterparts. In his State of the Union Address last month, President Obama reiterated the statistic that working women in the U.S. “make 77 cents for every dollar a man earns.” What’s even...
Are you a team player, willing to offer your help when asked upon? If you are, chances are that you’re also a woman. The problem is that this selfless behavior may be stunting your growth up the corporate ladder. Deeply held gender stereotypes that men are ambitious and results-oriented, while women are nurturing and communal,...
Iconery is a startup jewelry business that hopes to change the way consumers purchase jewelry online. Ivka Adam, co-founder and chief marketing officer at Iconery, discusses how the company came to be, as well as how she handles the challenges that come with running a startup. (Ivka is a WIRLC board member and will be...
Who: Eileen Carey and Lauren Mosenthal, co-founders of Glassbreakers, an online platform that matches women in technology with peer mentors. Why: These women understand and value the importance of mentorship for women in the technology space. Their platform is “kicking glass.” It’s no secret that the technology industry, from New York City to Silicon Valley,...
The integration of the online and offline shopping worlds is a priority for omnichannel retailers in 2015. In order to remain relevant — and profitable — brick-and-mortar retailers need to find ways to better serve in-store shoppers and meet their demands, whether that’s through technological advancements or simply improved customer service. One such retailer tasked...
Who: Linda Heasley, President and CEO, Lane Bryant Why: She’s making it a priority to reshape the public perception around plus-size clothing options. “Calling All Chubbies.” Believe it or not, that line was as actually used in a black-and-white advertisement for plus-size retailer Lane Bryant. It’s unclear when the ad ran, but it sums up...
