For BaubleBar, an online retailer founded in 2011 by Amy Jain and Daniella Yacobovsky that sells high-quality jewelry at an affordable price, peer influence is a powerful selling tool. “We understand that the best style guidance for consumers comes from peers,” said Amy McDowell, vice president of digital marketing at BaubleBar, who spoke on a...
A highlight of the Women in Retail Leadership Circle launch party last week was the showing of a viral video ad called “First Moon Party,” that features a tween girl who fakes getting her period — to disastrous results.
At last week’s Women in Retail Leadership Circle launch party, Melissa Campanelli, co-founder of WIRLC, sat down with Robin Domeniconi, Rue La La’s Chief Marketing Officer, to discuss her thoughts on everything from brand storytelling, smart hiring techniques and linear thinking versus creative thinking.
The Inner Circle is the weekly e-newsletter of the Women in Retail Leadership Circle (WIRLC), a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. WIRLC offers members the opportunity to share best practices, discuss industry issues and find inspiration on how to conquer challenges...
This article originally appeared in Retail Online Integration, the Women in Retail Leadership Circle’s founding brand. Jewelry and design have always been a part of Carolyn Rafaelian’s life. Her father, Ralph, opened a jewelry manufacturing business in 1966. It was there that Carolyn developed her love of design. In addition to designing pieces for her...
Women in Retail Leadership Circle (WIRLC) wants to keep you up-to-date on all that’s happening with the top female executives in the retail industry, but we need your help! Let us know when you have some news to share. We’d love to hear from you! You can do so by emailing Melissa Campanelli, co-founder of...
