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Author: Brianna Singer

Brianna Singer is a digital marketer for fashion and e-commerce. She is also the founder of Trilliant, a website and chrome extension for fashion product reviews.
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The Cost of 'Free' Returns

In 2018, Americans returned $400 billion worth of clothing purchases to retailers. That number was up 53 percent from 2015, and it’s continuing to grow. For businesses that sell clothing online, it’s a chicken-and-egg problem. Consumers generally won’t trust an online purchase unless they know they can return the garment for a refund. Returns are...