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Author: Christine Chou

Christine Chou is a Content Producer at Alibaba Group. Alibaba Group provides the fundamental technology infrastructure and marketing reach to help merchants, brands and other businesses that provide products, services and digital content to leverage the power of the Internet to engage with their users and customers.


Diane von Furstenberg on Pivoting to Digital and Engaging Chinese Consumers

COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...