Innovator with solid digital advertising and marketing experience.
Visionary team leader & enabler, pioneer in the digital advertising ecosystem, connected at international C-level with media and creative agencies, brands, publishers, ad-tech companies and industry trade groups. Developing business in UK, USA, Italy, Spain, France, Germany, EMEA and LATAM markets for luxury, fashion, beauty, tourism, retail, electronics, fin-tech.
Creative & design thinking method, focused on developing and aligning frontline & strategy, with portfolio of brand transforming initiatives that deliver results in go-to-market strategy, e-commerce, sales and end-user services.
Digital and omnichannel marketing expert: customer journey design, media planning and measurement, from influencer marketing to branding and performance solutions; enabling ad-tech & mar-tech technologies, from core digital platforms (Marketing Automation, SSP, DSP, Video, Mobile, Proximity, Drive to Store, Cloud) to data driven solutions (DMP, Retargeting, GDPR compliancy, Artificial Intelligence).
Entrepreneurial spirit, strong influencer and credibility in working with key stakeholders from multiple disciplines. Passionate in building high performing teams and solving complexity. Board member of IAB Italy, actively participating in unconventional advertising and blockchain initiatives and concrete industry relations for external affairs.
I love to work closely with teams to deliver must-buy solutions that offer the best client experiences.
Follow me also on Twitter @michelemarzan