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Sue Yasav

Sue Yasav is responsible for strategic insights on the retail and payments industries in topic areas such as consumer insights, analytics and innovation. She authors white papers on retail and payment trends and provides thought leadership and strategic insights to retail partners. Sue has 20 years of experience in the credit card industry, encompassing 10 years at Citi Cards in the Finance and Marketing organizations and 10 years at GE Capital/Synchrony Financial. Prior to her current role, Sue has been a Master Black Belt in the GE Quality organization, a marketing leader for a high-end retail partner in NYC and the leader of Value Proposition Development.
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Which Elements of the Shopping Experience Matter Most?

When it comes to shopping behavior, price is a key motivator. However, to sustain a customer’s loyalty over the long term, retailers often find it valuable to focus on the customer experience. But which experiences are most important to shoppers? And how likely are they to influence a change in behavior? Let’s explore the topic...

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Driving Shopper Engagement Through Digital Technology

Consumer habits are changing. They’re becoming omnichannel shoppers, using any and all digital resources available to shop and purchase in and out of the store. This shift can cause operational challenges for some retailers, as customers seek a frictionless shopping and payment experience. There is an upside, however, as many omnichannel shoppers can become engaged,...