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Assistant Manager, Loyalty

Chico's FAS

Fort Myers, Florida
posted January 12, 2021

Position Objective:

This position plays a key role in supporting programs that drive increased customer retention and loyalty. End-to-end responsibilities will include project management, customer segmentation, program/communication design, and campaign analysis. This individual will work closely with cross-functional partners to develop best-in-class initiatives that support the organization’s business and customer goals. This position also provides support to marketing programs that support the overall health of the file.

Functional Responsibilities:

  • Develops and maintains loyalty and promotional marketing calendars, including direct mail cadence, tiered incentives and messaging.
  • Directs the executional process to ensure successful implementation of both mass and targeted marketing initiatives, including but not limited to brief writing, coupon requests, data review, proof approval, and third-party platform management.
  • Maintains key program performance metrics/reports, including a weekly scorecard with key performance indicator tracking and campaign reporting to deliver actionable insights that inform future plans.
  • Surveys competitive and macro landscape, as well as online and social trends, to recommend best-in-class loyalty strategies.
  • Collaborates with cross-functional CRM and marketing partners to ensure customer insights are shared across the organization.
  • Collaborates and develops meaningful marketing strategies and initiatives to drive brand engagement across all channels.
  • Collaborates with Store Operations to support in-store customer acquisition and retention.
  • Manages day-to-day loyalty vendor platforms for flawless implementation and program execution.

Competencies:

  • Culture: Living the Chico’s FAS Values and Guiding Principles by demonstrating customer focus, instilling trust, driving engagement, and delivering results with high performance.
  • Decision Quality: Making good and timely decisions that keep the organization moving forward.
  • Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
  • Interpersonal Savviness: Relating openly and comfortably with diverse groups of people.
  • Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.

Qualifications:

  • Bachelor’s Degree in Business, Marketing or related field required
  • Zero to two years experience, including internships, in one or more loyalty-related disciplines (e.g., marketing, consumer insights or CRM)
  • Experience in leading the design and execution of programs across multiple communication channels, including direct mail, email, social media, search engine marketing, and web
  • Experience in creating, testing, measuring and analyzing strategies to drive incremental sales and optimized return on investment
  • Excellent time management skills and the ability to multitask in a fast-paced environment
  • Strong attention to detail, organization, process documentation, project management and follow-up skills
  • Strong communication skills: listening, verbal and written
  • Proven cross-functional team member who can interface with all levels, including senior management
  • Positive, can-do attitude