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Associate Manager, Social Media

Chico’s FAS, Inc.

Fort Myers, Florida
posted September 10, 2020

POSITION OBJECTIVE:

This position is responsible for supporting the ongoing and evolving Social Media and Public Relations strategy. In doing so, this role supports the corporate and brand objectives through coordination with the cross functional teams; will also support to develop a business vision for PR and social media and identify opportunities and important trends.


FUNCTIONAL RESPONSIBILITIES:

  • Oversees editorial content calendar development, including social copy, for all brands
  • Schedules content across all channels
  • Leads quarterly and weekly social reporting for all brands
  • Responsible for day to day community management
  • Serves as main point of contact with customer care team on product knowledge, promotions, brand news and more
  • Serves as the subject matter expert with customer experience management platform, Sprinklr
  • Assists manager with social listening and competitive benchmarking reports
  • Supports Manager with social video strategy & shoot preparation
  • Responsible for all sweepstakes and giveaway logistics, including creative briefs, legal rules, marketing support, managing entries and partnering with Facebook advertising vendor
  • Collaborates with cross-functional team members to achieve company goals and ensures assets are executed to best practices
  • Interfaces with senior leadership to present social reports and new ideas

COMPETENCIES:

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Decision Making: Making good and timely decisions that keep the organization moving forward.

Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Situation Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.

Organizing: Can marshal resources (people, funding, material, and support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information and files in a useful manner.

Time Management: Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.

Written Communications: Can write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.

QUALIFICATIONS:

  • BS Degree, Marketing, Social Marketing, PR, Communications or similar field
  • 3+ years’ experience in Public relations, social media, media, or communications experience
  • Working knowledge of the fashion and retail industries
  • Strong written and verbal communication skills
  • Computer proficiency in Outlook, Excel, Word, and PowerPoint
  • Familiarity with digital media (video and photography), as well as social media platforms, programs, techniques, functionality, custom applications and blog platforms
  • Excellent multi-tasker with a proven time management/prioritization track record
  • Confidentiality and the ability to manage sensitive information is a priority in this role
  • Ability to effectively manage multiple, concordant tasks and projects
  • Excellent interpersonal skills