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Digital Marketing Director

Melissa & Doug

Wilton, Connecticut
posted January 8, 2021

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team of coworkers, and a bright future!  Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for a Director, Digital Marketing.  In this role, you’ll be an essential part of our mission to inspire creativity and imagination in children throughout the world with thoughtfully designed toys that spark free play.

ROLE OVERVIEW
As the Director, Digital Marketing reporting to the Global Head of Marketing, you will lead digital activation from concept to execution in alignment with the overall commercial growth plan. You will be responsible for the digital marketing strategy across search marketing, SEO, retail, direct to consumer, email and organic and paid social media.

Responsibilities:

  • Develop and execute a consumer centric strategy for driving demand, engagement and conversion through owned, earned and paid digital channels
  • Lead, develop and manage the Digital Marketing team to effectively and efficiently deliver results based on clear objectives
  • Develop and leverage analytics and partner with Sales, Brand and Creative teams to prioritize spend, build campaigns and develop relevant content
  • Utilize data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints
  • Develop and manage digital marketing budget, forecast and track spend in alignment with P&L goals
  • Build reporting, dashboards and KPIs to measure and share performance
  • Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate

Qualifications:

  • MBA preferred; Bachelor's degree in Business Administration, Marketing, or other related field required
  • 8+ years of marketing experience with increasing responsibility and a proven track record of success
  • 3+ years of experience leading and managing an internal team and external agencies/vendors
  • Must be a proven business leader of Digital Marketing or similar role with global, consumer goods experience
  • Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution
  • Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights
  • Experience owning and managing a budget, forecasting, and delivering on monthly goals
  • Deep experience with all mainstream digital channels as well as D2C

OUR STORY
Melissa and Doug began working out of a garage in 1988 making toys that ignite imagination and inspire our children. While the company has grown to include thousands of products and more than 600 employees, it still has the heart of a start-up! Today our toys are distributed in more than 100 countries, enjoyed by more than 60m families and we are the #1 parent recommended toy brand for creativity and learning.  We are approaching $1BB at retail annually yet the quality of every toy, the experience of every child, and the trust of every parent remains at the center of everything we do.  To learn even more about our mission, our history and our movement to Take Back Childhood, go to www.MelissaAndDoug.com

Melissa & Doug proudly goes beyond being an equal opportunity employer, we work hard to sustain and enhance the natural and organic inclusivity that is fostered every day, by every employee.  We don’t do this because anyone tells us this is important, we do it because we genuinely want every person who comes to work here to be treated with respect and dignity and to be comfortable being their most authentic, genuine selves.

We hire for character, kindness, humanity, moral fiber and experience...therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We look forward to meeting you!