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Director, Acquisition Marketing

Steve Madden

Queens, New York
posted April 9, 2021

Reporting to the VP of Digital Marketing and E-commerce, the Director of Acquisition Marketing will be lead all acquisition marketing including but not limited to: SEM, Shopping, Paid Social, Affiliate Marketing for Steve Madden, and brand sites.

Responsibilities

  • Drive strategy for all direct revenue-driving channels including (but not limited to): SEM, Shopping, Paid Social, Affiliates, Ambassadors
  • Manage overall digital marketing budget and, in partnership with digital agency, understand spend effectiveness and optimizations
  • Work cross-functionally with Social Media to develop a strategy and execute campaigns with influencers and/ or talent
  • Oversee acquisition reporting for websites; responsible for daily, weekly, monthly reporting and analysis
  • Work closely with Sr Manager, Retention marketing to regularly report insights on new customer acquisition and lifecycle of the customer journey including retention
  • Manage Digital Marketing direct report and day to day functions
  • Working closely with the Creative Services team to produce a high volume of assets to ensure the high frequency of testing
  • Responsible for identifying and launching new media/ marketing partners
  • Overseeing the efficiency and profitability of all media channels both in assessing new partners and reporting on current

Qualifications

  • Bachelor's degree
  • 7+ years of related experience
  • Strong background in analytics and reporting
  • Budget management and/ or P&L experience
  • Experience managing direct reports
  • Highly skilled in marketing platforms, Google Analytics, and MS Office/ Excel
  • Must be able to think strategically and see the big picture while knowing how to execute it tactically
  • Proactive approachability to anticipate future actions that may be required
  • Ability to handle multiple tasks/projects with adherence to deadlines and budgets. Must be able to work both as a team member and independently. Must be flexible to adapt to shifting priorities
  • Excellent communication skills, both written and oral
  • Strong project management/time management skills