The Director, E-commerce FentyBeauty.com & FentySkin.com is responsible for driving stellar direct-to consumer growth and the customer experience on behalf of Kendo Brands. This candidate will work on the top beauty brands in the industry – Fenty Beauty and Fenty Skin by Rihanna - diving deeply into site strategy, customer engagement, digital merchandising, and online shopping journeys. As the P&L owner, the ideal individual will be in charge of assuring that site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth. The right candidate will develop insights and recommendations that will have positive quantifiable business impacts and drive profitable sales. This role oversees a team responsible for executing these initiatives on the site and through digital channels.
Forecasts, KPI's and Site Data
Planning and Processes of Key Promotional and Merchandising Strategies
Manage Brand content and site assets
Manage Catalog, Site Experience, and Customer Experience