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Director, Global Marketing

TOM FORD BEAUTY

New York, New York
posted August 4, 2020

INNOVATION STRATEGY

-Drive and clearly identify hero categories and strategies in key large and fast-growing brand-building channels to halo the core and win with new business models

-Spearhead greater clarity in forecasting, 360 activation and ongoing support with top innovation

-Lead innovative pipeline by leveraging insights and analytics in support of brand's strategic direction, priorities and market share objectives

-Support and lead strong strategic framework as it relates to the role of each channel

FINANCIAL MARKETING

-Lead cost of goods management; value analysis; implementation of feasibility approval process.

-Lead global pricing strategy

-Drive marketing ROI by optimizing content and channel marketing investments

-Support fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimizes ineffective spend and maximized ROI

-Ensures innovation sufficiency and COGs efficiency to meet overall brand financial objectives; including pricing and SKU management for makeup and skincare categories

PRODUCT MARKETING

-Lead 3-year innovation pipeline with Product Development and Creative. Align with Licensor vision.

-Support and align on global annual business plan to improve market share and profitability.

-Lead development of category strategy in collaboration with Product Development and Creative (position, pricing, distribution, merchandising.)

-Identifies new concepts, category and franchising opportunities.

-Lead development of marketing calendar. Ensure programs meet global/regional shipment/retail targets.

-Lead new category launch strategies (positioning, pricing, distribution, region). [Targeted focus on China and Travel Retail]

-Support and guide the development and strategy for forecast offerings and bulletins detailing new program introduction and execution. Liaise with Global Demand Planning.

-Develop 360 execution strategy with cross functional groups (including Consumer Marketing, Product Marketing, Creative, Merchandising, PR, Education and Special Events).

-Direct and partner for functional alignment and adherence to timetable events.

-Present Concept Development briefs to key stakeholders including Product Development, Consumer Engagement, Creative and the Regions

-Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line

-Curate launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire category portfolio

-Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences

-Build capabilities to allow repeatable frequency of program releases

REGIONAL MARKETING

-Partner with regional marketing leaders. Support guidelines for development of regional marketing programs.

Qualifications

-Understanding and appreciation that Licensor (Tom Ford) is the brand voice and creator; creativity in expressing and executing Licensor’s vision in all marketing related elements.

-Undergraduate degree. MBA preferred.

-10 years of work experience in cosmetics marketing.

-Knowledge of luxury segment and consumer mindset in fashion and/or beauty.

-Strong leadership, influence, organizational and project management skills.

-Excellent written, verbal and presentation communication skills.

-Exceptional ability to motivate and develop top talent.

-Minimal travel required.

-Financial fluency

-Disruptive mindset