From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.
This role will be responsible for leveraging consumer insights and marketing expertise to identify opportunities and strategies that will drive innovation creation and brand activation in Beaverton, OR. Will partner with functions across product creation, brand marketing, brand planning, strategic planning and innovation. Will drive initiatives that frame key shifts in consumer, culture and business. Will manage the consumer insights and cultural context material that feed the global brand corporate strategic planning process. Will execute special projects involving consumer insights and brand innovation communication. Will work with internal and external partners to ensure brand insights are consistently received. Will leverage the latest and most relevant consumer, cultural and business trends available. Will manage the insight planning process, and work with the team to identify and articulate consumer truths to influence strategic priorities. Will support strategic analysis and development of product positioning and innovation portfolio management and communications. Will establish and manage a plan for brand insights to effectively input at key organizational checkpoints. Will execute special projects involving consumer and brand best practices. Will implement a range of research methods. Will conduct and moderate qualitative research. Will conduct global research initiatives. Will have one to five direct subordinates. Will engage in 25 percent or less domestic and international travel.
Ten years of overall progressive experience in consumer insights.
10 years of experience:
- implementing qualitative research methods;
- conducting and moderating qualitative research;
- conducting global research initiatives;
- collaborating cross-functionally to provide information to determine global marketing policy and strategy;
- relying on consumer insights to innovate products; and
- creating and presenting executive-level presentations.