The primary purpose of this position is to lead, monitor, and direct the advertising and marketing operations functions including the efficient and effective production and execution/distribution of our marketing assets including promotional and marketing support (circular, signage, etc.), driving the on-time and accurate flow of marketing programs through the workflow process (from brief entry through to execution), and partner with the creative, marketing, and Cx teams in the development of marketing programs that drive awareness, conversion, and customer and sales growth. This role will oversee the end-to-end workflow process and tools for marketing and advertising.
The Director of Marketing Operations will lead a team comprised of both Rite Aid and agency resources, and will ensure the team is comprised of effective, motivated and highly accountable associates who work together seamlessly. The role will be a strong partner to our pharmacy and front end operations leaders to ensure clear communication of programs and ensure a constant feedback loop for continuous improvement. Frequent independent judgments are essential for this role. The incumbent is also required to perform all tasks in observance of Rite Aid's brand and strategy and adhere to our core values and service attributes.