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Director, Marketing Planning and Strategy, E-commerce - Content Social Commerce

Walmart

Hoboken, New Jersey
posted April 28, 2021

We’re looking for a Director of Content and Social Commerce who will be responsible for building business strategy, plans, and partnerships—designed to connect moments of customer inspiration to easy buying solutions while driving brand equity, engagement, and sales.

You’ll work closely with our Content and Influencer, Social, and Strategic Partnerships teams, as well as leads across Marketing, Product, and Technology to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and evaluate potential collaborations.

Challenges you’ll tackle:

  • As part of a growing team, you will lead and advance business strategy for content and social commerce experiences, inclusive of vision, iterative roadmap, and activation

  • Cultivate relationships with brands, organizations, strategic partners, and social players that unlock financial benefit, and bridge content discovery and inspiration with seamless purchase

  • Evolve and scale social, connected, grocery, live commerce offerings broadly for Walmart

  • Act as an external and internal advocate, working closely with cross-functional teams to drive programs forward

Responsibilities

  • Build, evolve, and scale enterprise content and social commerce business strategy that drives brand equity, engagement, customer growth, and sales. Inclusive of business development, planning, partner prioritization, activation, optimization and growth.

  • Forge bespoke strategic partnerships with endemic partners to codevelop shoppable experiences that solution and innovate for customers’ daily lives, including but not limited to social, content, connected, grocery, and live commerce.

  • Evaluate and test new features as partner offerings evolve, with an eye towards scalability

  • Accurately forecast economics of content & social commerce efforts, maximizing chance of success and minimizing risk to the business. P/L management of content & social commerce programs.

  • Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.

  • Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Qualifications

  • Minimum 12+ years of work experience in a related area (e.g. Partnership or Business Development, Marketing/Advertising/Digital, Media, Consulting, Project Management)

  • Deep expertise in marketing, inclusive of media partners, social players/networks, and how consumers are using them

  • Experience with cutting-edge social commerce efforts (e.g. AR/VR, livestreaming, shoppable interactive media, etc.)

  • Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or e-commerce.

  • Strong prospecting/hunting skills, balanced with a consultative approach to understanding client needs

  • Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)

  • Highly organized and detail-oriented

  • Builder mentality, ability to build programs from the ground up and self-start with little direction