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Director of Growth Marketing

Nom Nom

posted June 10, 2022

Nom Nom is improving the lives of dogs and cats everywhere. One meal at a time.

We deliver real, restaurant-quality meals every month — prepped, mixed and portioned in our very own kitchens. Personalized all the way down to the calorie, each meal is formulated to meet the unique needs of every pet we serve. Our Board Certified Veterinary Nutritionist® and staff of world-class scientists make sure of it, researching, studying and innovating nonstop to ensure maximum nutrition from all of our recipes while advancing pet health at large.

We’re a team of pet lovers (duh), complacency crushers (you bet) and doggedly-determined

experts (woof) that pride ourselves on serving up the best food possible for our four-legged family.  

We take absolute ownership over everything we do, persistently pushing one another toward creative solutions to complex problems. With a healthy serving of fun when time permits.

(Time always permits.)

Role Overview

The Director of Growth Marketing is a pivotal role in the growth story at Nom Nom. This role will be partnering closely with the VP of Growth, our Growth Marketing Managers, and Brand team to develop, refine, and execute our Growth Marketing plan. Nom Nom has experienced exponential growth and is ready to continue to multiply our revenue growth through unique campaigns, channels, and creative.  This role will continue that growth trajectory by finding repeatable and scalable campaigns or processes that drive a marketing outcome.


  • Articulate, lead, and execute a strategic growth plan that accelerates Nom Nom’s already explosive revenue growth. 

  • Develop and optimize current growth channels that demonstrate continual progression across Growth KPIs.

  • Identify and deploy new growth channels to diversify marketing mix while maintaining overall growth KPIs.

  • Obsessively test and measure new growth tactics / channels to further drive company growth.

  • Lead and develop a team of growth marketing managers; continuing to help each member achieve their highest professional potential.

  • Own the Growth P&L, driving highly efficient return for each dollar invested.

  • Thorough understanding and accountability on the full revenue lifecycle of the company requiring an equal focus on acquisition cost, retention analysis, and payback forecasting.

  • Work cross functionally with the finance teams to define annual revenue targets and marketing budget and manage those on a monthly basis.  



This role must have breadth and depth of strategically executing the 4 Growth Strategies:

  • Bachelor's Degree 

  • Market penetration by increasing sales of existing products or services on existing markets, and evidence of increasing market share. 

  • Market development.

  • Product development,

  • Diversification.

  • 7-10 years of experience as a strategic growth marketer and leader.

  • Demonstrated ability to develop thoughtful, strategic growth marketing plans and executive them effectively.

  • Highly analytical in your approach to understanding impact and opportunities for optimization.  Payback, LTV, ROAS, Cohort retention should be intimately familiar.  

  • Outstanding communication and collaborative skills with demonstrated ability to work cross functionally to deliver business results.

  • Prior experience managing high growth DTC budgets across digital channels.

  • Prior experience managing traditional media spend to grow brand awareness..

  • Extremely organized, with impeccable attention to detail.

  • Passionate about pet health.

We offer a competitive compensation package as well as an aggressive contribution to associate benefits, 401K with match and of course a phenomenal discount on our product and much more.