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Director of Marketing

Tamara Mellon

Beverly Hills, California
posted June 3, 2021

Tamara Mellon, co-founder of Jimmy Choo, is no stranger to success or rule-breaking. True to form, Tamara is now doing things differently— really differently. Headquartered in Los Angeles, her five-year-old namesake label is the first-ever direct-to-consumer luxury women’s accessories brand. What this means in short old school Italian craftsmanship without the retail markups. For us, new luxury also means reinventing the shopping experience. Anyone who shops with us (or is a fan of the brand for that matter) is a VIP— think best-in-class customer service (we call them Liaisons) and complimentary shoe care with every purchase. We’re dead serious about disrupting the status quo, and not just in the fashion industry. An outspoken advocate of women’s issues, Tamara Mellon is creating a community of like-minded, next-gen consumers. If you’re a rule breaker like us, and this sounds like the opportunity (not the job) you’ve been waiting for, we’d love to hear from you.

This role is based in our Beverly Hills headquarters but is currently and temporarily remote due to COVID restrictions.

Responsibilities

Partner with the executive leadership team to:

  • Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness
  • Create/manage marketing campaigns for seasonal campaigns and collaborations
  • Manage and inspire our team of marketers and agencies, ensuring alignment across brand, retail, paid social, content marketing, public relations, and events
  • Act as a storytelling expert, crafting marketing strategies and insights-driven creative briefs that inspire our team and agencies to deliver results-oriented, brand-differentiating campaigns across new launches and ongoing channels
  • Collaborate with the Merchandising and Design teams to translate our creative vision into unified campaigns across multiple channels
  • Work with Performance and Retention Marketing teams to understand their needs, and capitalize on content creation opportunities to ensure a cohesive and consistent customer experience
  • Built systems and processes to track and report on key performance metrics, and use this data to continually optimize marketing strategies and improve performance
  • Oversee the PR strategy and measurement along with partner agencies

Requirements

  • Minimum of 10+ years of marketing experience
  • Fashion industry and/or DTC expertise and background preferred
  • Proven ability to lead, build relationships, and work effectively in a cross-functional team environment
  • A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment
  • Ability to think creatively and strategically, while maintaining a rigorous business and financial discipline
  • Exceptional project management experience and attention to detail
  • Strong verbal and written communication skills