We are seeking a Director, Private Brands, Sports Nutrition, VMS (Vitamins, Minerals, Supplements) who will leverage specific industry experience within the health and wellness space, to develop & manage a portfolio of private label products that drives brand loyalty and increases profitability.

• Drive, manage and lead multiple projects and processes, ensuring successful new product launches, on time and within budget
• Set clear goals and deadlines, fostering collaboration and maintaining communication between cross functional teams
• Bring innovative supplements, active nutrition, sports nutrition and beauty products to market
• Contribute to brand strategy within the portfolio based on trend and customer needs
• Ensure brand strategy is translated into packaging, marketing and merchandising tactics, working collaboratively with Marketing, Manufacturing, Merchandising, and outside agency partners as necessary
• Recognize white space opportunities within sports nutrition, vitamin, mineral and supplement area, and gaps in product assortment.
• Use data analytics to identify business needs, look for customer trends, and drive growth
• Own, develop and maximize relationships with co-manufacturers, and ensure delivery of finished goods.
• Lead and manage a collaborative and innovative product development team
• Work with executive team to drive new product development and manage existing portfolio of products

   Education/Certification:                                        

• Bachelor Degree referred or equivalent combination of intellectual instruction and work experience in brand management in a retail environment.

 Required Knowledge:

• Strong sports nutrition, vitamin, mineral and supplement product knowledge
• Product creation, development and commercialization
• Proven ability to develop and execute strategic initiatives
• Proven project management experience ensuring new products launch on time
• Must understand and have broad-scope experience interacting with co-manufacturers
• Proven ability to identify whitespace opportunity and new growth platforms
• Financial and analytic acumen with budget responsibility
• Diverse team building and team leadership experience
• Brand building, marketing and brand management expertise
• Consumer targeting and insight mining
• Manage Private Brand portfolios

 Experience required:                                               

• 8+ years of retailer or manufacturer experience in brand management and product development
• 5+ years’ experience in sports nutrition, vitamin, mineral and supplement industry
• 5+ years working in partnership with co-manufacturers
• Minimum 2-5 years of cross-functional team management experience