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E-Commerce Senior Manager, Commerce

The New York Times

Long Island City, New York
posted April 9, 2021

The New York Times Store is looking for a unique and motivated E-commerce Senior Manager to support and expand our Commerce Division. Specializing in Digital Marketing and Product Management of E-commerce platforms, you will have to balance your time between both optimizing site performance and Digital Marketing. Reporting to the Director, you will work in a highly collaborative environment with multiple team members. You will work with data and contribute to a culture of testing and learning.

As the E-commerce Senior Manager in the Commerce Team, you will maximize site performance both through management of our Dev team as well as our Digital Marketing partners to meet KPIs to expand our reach, return and maximization of the site while working with and managing the budget for these projects.

Product Management

  • Oversee and continuously build the e-commerce product roadmap; work with multiple teams (UI/UX, Marketing, Operations) to prioritize and scope requirements and managing product rollouts from conception through to post-launch

  • Develop an understanding of our brand and provide customer experiences that are consistent with our branding; integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs and wants

  • Manage and prioritize the product backlog, collecting defects and enhancement requests and working in tandem with the development team, scheduling backlog items into regular releases in consideration of our priorities

  • Monitor site functionality to identify problematic experiences - improve the online experience by researching and staying up-to-date with new and innovative solutions and capabilities, important competitor actions, industry trends and emerging customer and market needs.

Digital Marketing

  • Provide weekly executive report for e-commerce indicators and customer insights

  • Stay up to date with Marketing Tech, digital marketing trends, and methodologies, conducting testing and conversion optimization to advocate for the best and most impactful experience

  • Measure the results of changes introduced, deciding and communicating on success or failure, identify essential insights and integrate them in overall user, product and feature understanding

  • Manage web content, monitoring website traffic and customer reviews to gauge responses to promotions, and site updates while using analytics to improve efficiency and performance.

  • Works across the team to keep and meet promotion calendar dates, tracks all e-commerce efforts, analyzes data, and uses data to improve strategies.

Who Should Apply

  • 8+ years in E-commerce, specializing in either Product or Marketing with experience in both (Shopify platform experience preferred).

  • A strong understanding of current technologies and standards and how the digital ecosystem is evolving.

  • Relentless use of analytics to guide / manage customer acquisition costs, pricing, Return on investment, conversion, repeat customers, etc.

  • Individual that excels in the face of challenges with experience with high level details, task prioritization, identifying challenges and creative solutions.

  • Experience with the mechanics of PPC advertising, keywords, bidding, and experience, with hands-on work with Google Ads SEM tools. Experience in SEO, PLA, and non-Google platforms a strong plus

  • Strong proficiency with Microsoft office applications, including intermediate capabilities with Excel (can perform complex functions) and JIRA, and high level of proficiency with Google Analytics

  • Passion for the Times's mission