NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing and Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
At our core, Consumer Direct Marketing (CDM) exists to Serve Athletes*. The reality is athletes* demand personal, direct experiences. It’s CDM’s role to deliver on that by obsessing athlete* engagement through sport activity, community, experiences, and product. Nike has done this from its earliest days when Phil Knight and Prefontaine sent personalized notes and tips to athletes. CDM modernizes this by bringing that same personal touch to Nike’s stores, digital experiences, social media, and advertising.
WHO WE ARE LOOKING FOR
To fuel Nike’s Consumer Direct Acceleration, Consumer Direct Marketing should evolve to deliver personalization at scale amidst a dynamic landscape of marketing technology, privacy, and brand safety. The Global Integrated Media Director is critical to creating the future of Nike marketing. This position will reimagine, lead, and evolve how we encourage, serve, and reengage consumers in an increasingly digital world.
The ideal candidate has extensive experience connecting consumers with brand innovation, experiences, and stories that inspire and enable, build member relationships, and drive the business. You have a deep understanding of our consumers, their online and offline habits, and the unique roles paid media and targeted comms play among a full marketing mix. You also understand the underlying adtech and the trajectory it’s headed to lead and evolve how we operate. You should also be curious, creative, and eager to innovate, implement, measure, test, sometimes fail, learn, and evolve to shape the strategy and drive new ways of working.
WHAT YOU WILL WORK ON
If this is you, your day-to-day responsibilities include developing and implementing Nike’s overall full-funnel paid media strategy, with a special focus on adtech, brand safety, and media & measurement excellence. Your purview is to enable full-funnel marketing, membership, and commercial objectives across the globe. You’re also responsible for ensuring paid media seamlessly complements journeys and objectives on Nike’s owned channels. You will find opportunities to deliver against these goals more personally, effectively, and efficiently, all while ensuring Nike’s brand safety. This is a highly collaborative role that works closely with partners across Marketing, AdTech, Data Engineering, and Legal/Privacy.
A typical week includes preparing strategy POVs, owning implementation of the strategy, creating business cases for prioritization purposes, designing technology and data requirements, and communicating media’s needs in cross-functional internal meetings. It also includes forming relationships with media platform partners and third party vendors to influence and stay up-to-date on industry developments. Given this, leadership, collaboration, and clear communication are key.
WHO YOU WILL WORK WITH
You’ll be a part of the Integrated Media team within Consumer Direct Marketing. You will partner closely with the global and geography media teams who bring specific marketing activations to life to ensure they are using the latest and greatest technology capabilities. Also within Marketing, you will collaborate with the Social Strategists to find opportunities with specific platform partners to deliver innovation and inspiration. You will also partner very closely with Marketing Technology Product and Engineering to influence ad technology investments, prioritize roadmaps, and develop clear requirements. You will work with Legal and Privacy to ensure any strategy, technology, or tactic aligns with Nike’s Data Values.