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Head of Digital Analytics

The RealReal

San Francisco, California
posted July 20, 2020

The Head of Digital Analytics will manage our digital data and provide a strategic voice to support our digital spend and product investments. You will be a critical partner to our marketing and product teams and establish standardized frameworks and models to optimize spend and acquisition efforts. You are also responsible for casting a long-term vision for what digital analytics should look like at the RealReal; inclusive of team structure, processes and 3rd party partnerships.

What You Get To Do Every Day

  • Establish a single source of truth for site analytics and campaign attribution, and drive alignment across company leadership.
  • Build the in-house framework and foundation for digital media measurement, multi-attribution modeling and marketing mix modeling. Partner with our 3rd party vendors and communicate resource needs to bridge that expertise in house.
  • Own the vision for what digital analytics should look like at the RealReal
  • Establish scalable processes to improve tracking setup, collection and accessibility of event data
  • Manage and improve our Web Analytics instrumentation plan and execute it end-to-end, leveraging a thorough understanding of Javascript and server and client-side integration.
  • Utilize technical knowledge to lead data audits and debug to ensure website data issues and discrepancies are resolved in a timely manner.
  • Develop insights and leading KPIs to optimize our acquisition efforts across a variety of marketing tactics including digital and offline (TV, OTT, radio and direct mail)
  • Increase visibility and knowledge around traffic patterns and site behavior to guide business decisions and investment.
  • Be the Strategy and Analytics leader for our Segment, Amplitude and Google Analytics integrations; forging strong cross-departmental alignment and setting vision for a strategic tool suite.

What You Bring To The Role

  • Advanced level of SQL
  • Proficient in Python or other scripting language a plus
  • Experience building and managing marketing attribution models
  • 5+ years’ experience in a mar-tech and/or ad-tech analytics or insight leadership role
  • Familiarity with online measurement ecosystem, performance metrics, tag management and event tracking (Google Tag Manager, Adobe DTM, Tealium, Segment)
  • Experience with data visualization tools (Looker, Tableau, Amplitude, Google Analytics)
  • Extremely detail oriented and organized
  • Experience with writing JavaScript and using browser development tools, Working knowledge of web languages like HTML, CSS
  • Self-starter, fast learner, and strong collaborator: there is no job too big or too small if it contributes to the mission and makes our business better