KPI development for performance and brand channels, as well as leading teams towards an agile way of reading/reacting based on channel and content performance.
Oversight of Growth Marketing strategies and deployment across Backcountry, Competitive Cyclist and Steep and Cheap; with partnership across other North American (MotoSport.com) and European (Bergreunde) businesses for best practices sharing and application
10-12 years marketing experience across e-retail & DTC brands, paid and organic search, paid social and digital advertising, personalized communications, across both web and mobile
Experience managing multi-functional in-house teams and external agencies
Highly analytical mindset with data-driven decision making within imperfect or incomplete information environment.
Can combine these deep analytical skills with consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
Proven track record of operator development and passion for building high-output, cross-functional teams
Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
Strong technical acumen and hands-on experience with tools such as Google Analytics, Optimizely, Looker, etc.