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Junior Manager, Marketing - E-commerce (E-mail)

PUMA

Westford, Massachusetts
posted January 20, 2021

Your Mission

  • Execute PUMA North America email campaigns in HTML for mobile and desktop including coding best practice for rendering and deliverability across email clients
  • Test and optimize program elements to continuously improve KPIs (open rates, click through, and unsubscribe rates) utilizing Litmus and reach campaign objectives
  • Maintain a strategic understanding of campaign briefing and its importance to PUMA’s business by critiquing/reviewing work, proposing new ideas, and developing a concept to suit the campaign and marketing focus to ensure effective contribution to the creative and communications planning process
  • Work with a ride range of media, photography, typography, and creative designs while participating in effective brainstorming sessions to inspire and initiate creative thinking with our internal and external partners
  • Offer alternative email testing suggestions to improve future retention marketing campaigns
  • Manage, execute and update marketing, transactional, and trigger email campaigns
  • Ensure utilization of deliverability best practices and compliance of content with brand standards, privacy, spam regulation (CAN-SPAM), web accessibility/ADA, etc. and be able to educate team members and management on the best approach for the brand.
  • Develop competitive intelligence insights and serve as technical expert for email service provider to optimize internal email reporting, targeting, and acquisition opportunities

Your Talent

  • BA/BS degree or equivalent
  • 2-3 years of relevant experience
  • Ability to edit graphics in Photoshop
  • Experience developing interactive animations
  • HTML/CSS and Javascript experience producing emails (build/QA), forms and landing pages preferably for an Email Service Provider (ESP) such as Responsys, Emarsys, Salesforce Marketing Cloud, Marketo, or Epsilon
  • Email testing including A/B testing and experience with post campaign results
  • Knowledge of emerging technologies in new media, particularly design programs such as Adobe Creative suite, Photoshop and other design applications