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Manager, Digital

San Francisco, California
posted July 9, 2020

The Manager, is responsible for assuring the site drives profitable digital sales growth for Bite Beauty and Lip Lab brands. This role oversees all aspects of the site (merchandising, content, promotions, site enhancements) and all marketing channels driving to it (email, SMS, SEO, paid search, paid social and affiliate partnerships).

The ideal candidate loves the beauty industry, can win over hearts and minds with creative storytelling, can sift through multiple data sources to find actionable opportunities, and has an aptitude to manage multiple projects. Collaboration and strong relationship-building skills are essential. This role works closely with the Director and Associate Manager for, along with relevant brand stakeholders, to manage the overall site experience.


P&L Ownership

  • Serve as lead of to assure all aspects of site and marketing channels driving to it meet profitability targets.
  • Forecast annual, monthly and weekly sales and expenses needed to achieve profitability targets. Provide recurring updates to brand stakeholders on financial performance and plans to mitigate risks and seize opportunities.
  • Manage expenses, ensuring projects and vendors stay within budget. Monitor invoices for accuracy and submit for payment. Track, measure and report on project results.

Campaign and Content Calendar Management

  • Manage e-commerce marketing calendar including promotions, website content, emails, SMS and paid ads. Partner with internal stakeholders to assure e-commerce content and inventory levels support the overall brand strategy while meeting traffic and sales goals.
  • Oversee the site content process including creating creative briefs, providing feedback on creative assets, passing assets to third-party marketing partners and assuring error-free content is loaded on site and in all marketing channels.
  • Plan and secure inventory for promotions and sampling programs to support monthly revenue targets.

Website Development and Operations

  • Identify opportunities for the full online shopping journey through web metrics and competitor analysis.
  • Partner with Product Development to resolve site bugs, devise development roadmap and prioritize site enhancements.
  • Provide input on new technologies to determine if they add value to the customer journey.
  • Partner with warehouse operations and customer service teams to ensure on-time delivery of orders and on-brand client experience at every touchpoint.

Digital Marketing Expert

  • Execute best in class digital marketing practices that balance brand storytelling with sales tactics.
  • Optimize owned channels, including email and SEO, leveraging the insight of outside experts as needed.
  • Manage relationship with third-party marketing partners, including paid ads and affiliates. Continually inform them of campaigns, product launches and KPI targets. Assure they are delivering the best consumer experience to drive sales with a test-and-learn mindset.
  • Identify opportunities to AB test copy and visual content; share and implement learnings.
  • Stay current on innovations in digital marketing and e-commerce technologies and through webinars, industry journals, and competitive benchmarking.

Lead & Manage

  • Cultivate strong relationships with cross-functional teams including: Brand Management, Brand Marketing, Creative, and Finance.
  • Manage portfolio of third-party vendors with duties that include setting clear expectations, measuring goals and assuring deliverables are met.
  • Manage and develop one direct report with potential for additional reports.


  • BA or BS degree.
  • Minimum 5+ years combined work experience in ecommerce, digital marketing and/or brand marketing, preferably in the beauty industry.
  • Strong understanding of best-in-class digital marketing and ecommerce practices.
  • Advanced analytical skills with the ability to interpret and translate data into action. Advanced Excel skills required. Experience with Google Analytics preferred.
  • Experience with ecommerce platforms such as Salesforce Business Manager and Shopify.
  • Strong written and verbal communication skills with an apt for influencing and storytelling.
  • Experience leading direct and indirect teams.