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Manager, Global Brand Management


posted September 17, 2021

The Manager, Global Brand Management is responsible for working with Brand Leadership to set the direction, strategy and priorities at the brand level across multiple brands.

• Serves as central liaison and brand expert with key stakeholders across the organization, including Retail Merchandising, Wholesale, Ecommerce/Marketplaces, International Merchandising, Marketing, Product Design, Product Development, and Finance, for critical brands across GNC’s owned brand portfolio
• Responsible for key consumer segments within category users
• Manages the plans and tactics to ensure brand (s) positioned to grow with the target consumer
• Develops the brand and innovation strategy for core brands/category in collaboration with cross-functional partners
• Identifies brand priorities and gaining alignment with internal partners
• Maximizes brand appeal for target consumer segment(s) and to target consumers’ needs and wants with meaningful product innovation that is distinctive in the marketplace
• Partners with cross-functional stakeholders to execute innovation plans, ensuring internal alignment as well as consumer relevance
• Collaborates cross-functionally to execute brand packaging, style guides and communication priorities for products/brand(s)
• Briefs internal and external partners to ensure brand consistency and establish messaging priorities across all channels
• Analyzes research to understand competitive environment and identify opportunities to amplify brand message to showcase GNC in ways that are distinctive, relevant and essential to target audiences
• Supports Brand leaders in developing new processes to improve ways of working
• Additional duties as assigned

• Bachelor’s Degree in Marketing, Business or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• Advanced degree (MBA, Master’s) preferred
• 8+ years progressive brand leadership experience required
• 5+ years in a leadership role (direct or indirect)
• Basic understanding of CPG Product Development
• Proven ability in understanding consumer segmentation to launch products and marketing required
• Strong understanding of marketing and advertising required
• Experience identifying trends, innovative ideas, and actionable insights relevant for the brand
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting