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Marketing and Sponsorship Director

Country Club Plaza

Kansas City, Missouri
posted February 19, 2020

Taubman has an exciting opportunity for a marketing and sponsorship director at Kansas City’s most iconic shopping and dining destination, Country Club Plaza. The company is looking for a dynamic, collaborative and driven professional to lead the Plaza’s sponsorship and marketing strategy and execution.

Country Club Plaza is owned and operated by TAUBMAN, a real estate investment trust based in Bloomfield Hills, Michigan. Taubman is a place where careers start, and last, for those who love retail, thrive on winning and want to push the envelope — daily.

In this role, you'll be responsible for developing and implementing a strategic sponsorship and marketing plan for Country Club Plaza.

Your day-today responsibilities will include the following:

  • In partnership with the general manager and the group director of strategic partnerships and mall media, you'll be responsible for selling and fulfilling local sponsorship programs.
  • Accountable for entire sales process and negotiations with local sponsors.
  • Responsible for new business development of potential sponsors.
  • Responsible for maintaining a robust sponsorship pipeline.
  • Responsible for leveraging and interpreting the center’s market research to enhance and revise sponsorship and marketing strategies, including tailoring strategic proposals for prospective sponsors.
  • Consult with the corporate sponsorship department on all local programs, including accurate sponsorship implementation and cost analysis for each program.
  • Responsible for supporting and diligently implementing all corporate sponsorship initiatives, including transactional business, according to guidelines established by the corporate sponsorship department.
  • Manage tracking and reporting on results of all local and national sponsorship programs.
  • Responsible for meeting budget and revenue goals.
  • Create, develop and manage an annual strategic marketing plan that positively impacts the center’s traffic, sales and market share.
  • Lead the planning and execution of two iconic Kansas City annual attractions, the Plaza Art Fair and the KCP&L Plaza Lighting Ceremony. The Plaza Art Fair will be in its 89th year in 2020, and encompasses nine city blocks and welcomes a crowd of over 250,000. Featuring 240 artists, the Plaza Art Fair is a top-ranked, national art event with three live music stages and 22 featured restaurant booths. The annual KCP&L Plaza Lighting Ceremony, which will be in its 91st year in 2020, features a three-hour produced show with an hour-long live television broadcast. The event takes place on Thanksgiving, and welcomes thousands of people each year.
  • Develop a comprehensive action plan that may include events and experiential programs, media programs, digital initiatives, social media and influencer programs, and tourism strategies to drive incremental sales and traffic — all developed within the overall budget allocated by corporate marketing.
  • Partner with the corporate marketing department for approval of the annual marketing plan, along with all budget allocations.
  • Consult with the corporate marketing department on key vendor and tactical choices, including media channel and vendor selection, creative/branding, third-party agencies (where applicable), etc.
  • Responsible for being the champion of local market insights. In addition to leveraging center research, the role is responsible for providing ongoing competitive and local market knowledge to partners at corporate based on keen observations and corresponding insights.
  • Lead all marketing budget management, including annual budgeting, quarterly realignments, and the allocation and tracking of expenses.
  • Efficiently manage corporate-developed marketing initiatives, including digital strategies, social media strategies and email marketing strategies.
  • Establish positive tenant relations and store productivity through retail-focused programs consistent with the marketing plan strategies.
  • Oversee the development of all marketing and advertising materials through the corporate creative service department.
  • Implement strategic metrics to gauge effectiveness of all marketing programs.
  • Engage with corporate marketing and colleagues at other centers to exchange ideas, best practices and lessons learned.
  • Responsible for developing and managing an annual retail-focused publicity plan.
  • Responsible for establishing and maintaining positive media relations and maximizing positive publicity for the center and its stores.
  • Serve as a spokesperson to the media for center stores relating to marketing activities and retail/fashion direction.
  • Manage production of timely, interesting and relevant press releases and follow-up with the media.
  • Support the general manager in maintaining positive relations with the media on all issues.
  • Together with the general manager, plan, coordinate and execute a community relations plan.
  • Network professionally with appropriate community leaders and institutions.
  • If relevant to marketing strategies, implement community events and support community activities.
  • Attend local community meetings and events.
  • Responsible for the efficient management of people, projects, tenants and resources, including the marketing staff, outside vendors and consultants.
  • Responsible for demonstrating excellent and cost-efficient time, project and people management skills.
  • Responsible for providing relevant coaching and training for direct reports.
  • Consult with and advise tenants. Lead tenant meetings as necessary and encourage tenant participation in centerwide programs.
  • Manage production of tenant communications that are professional, informative and well-attended.
  • Participate as an integral member of the total center management team.
  • Perform center management duties according to the schedule set by the general manager.
  • Build and foster positive working relationships with all center and contract staff.
  • Lead designated center goals and responsibility for achieving those goals.

The ideal candidate will have:

  • Minimum of five years to seven years of industry experience is required or equivalent experience in marketing and sponsorship/sales disciplines.
  • Management and supervisory experience is required.
  • Sales or sponsorship selling experience is required.
  • Bachelor’s degree in a related discipline is required or equivalent education and experience.
  • CMD designation is a plus.