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Marketing Director

charity: water

New York, NY
posted December 3, 2019

charity: water, a nonprofit organization founded in 2006 that provides drinking water to people in developing nations, is seeking a marketing director focused on subscriptions, acquisition and engagement, digital marketing, and community experience. The marketing director will be responsible for building a qualified pipeline of monthly donors into its monthly giving platform, The Spring. Reporting to the senior vice president of subscription, the director will own day-to-day performance across marketing channels and work closely with The Spring’s cross-functional team.

  • Working with teams across charity: water to broaden awareness of our monthly giving platform, The Spring
  • Managing the marketing and supporter experience teams
  • Building and optimizing The Spring’s lead generation strategy
  • Increasing qualified traffic to drive monthly and one-time donations
  • Identifying prospective member audiences and/or communities
  • Working cross-functionally to understand donor journeys and optimize the experience for audience development and acquisition
  • Interpreting data and trends to inform a successful acquisition strategy and execution
  • Effectively communicating insights to identify lead generation and upsell opportunities to build and retain our member base
  • Staying on top of best practices and tools for data aggregation, event tracking, and tagging
  • Overseeing budgeting, forecasting, and reporting at the channel level for traffic, revenue, spend, customer acquisition cost, and other key performance indicators
  • Continually optimizing and growing our Spring Platform through performance analysis, A/B and multivariate testing, customer segmentation, and program and partnership tests
  • Evaluating incentivizing opportunities, programs and platforms
  • Evaluating and owning marketing agency relationships, helping to define and build the future state of the marketing team at charity: water


  • Eight-plus years of experience in a digital marketing role with a proven track record in driving user acquisition and revenue growth
  • An exceptional grasp and ability to utilize all aspects of digital marketing and analytics to drive successful program development
  • A strong KPI-oriented and metrics-driven work approach
  • Experience generating accurate forecasts and managing budgets
  • Demonstrated ability to apply logical thought processing to problem solve and recommend solutions
  • Proficiency in Excel, Segment, Google Analytics, Looker and/or an equivalent software
  • Useful experience with and a deep understanding of marketing automation platforms
  • Experience managing third-party agency relationships and performance
You're a strategic thinker
You have the strategic prowess and social intelligence required to proactively help build scalable models that leverage charity: water's brand, assets, relationships and opportunities to meet aggressive growth goals.
You know what you’re doing and have a track record to prove it
You have a history of leading successful initiatives with measurable results that have impacted the bottom line. Your years of applicable experience have cultivated your wisdom and nuanced creativity for this position.
You're agile and pragmatic 
You like getting things done, are disciplined about time management, and consider yourself a remover of obstacles.
You have a team ethos and are collaborative by nature
You thrive in a creative, inventive, fast-paced startup environment, with people who are passionate about their work and mission. You’re excited to work cross-functionally with other departments. You find joy in mentoring team members so they can maximize their effectiveness.
You’re a great communicator
You're an astute listener and you articulate your vision clearly. You operate with poise, dignity and reliability in both your personal and professional worlds. You keep everyone in the know so that the job gets done efficiently and effectively. You see yourself as a translator, and you’re trained to interpret multiple needs from different sources to find a common language among various stakeholders.
You’re extremely organized and detail oriented
You prioritize well and are able to manage important projects, schedules and communications in an orderly fashion.