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Marketing Manager


Plano, TX (Hybrid)
posted May 4, 2022

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 500+ theatres in the U.S. and Latin America.


Join Our Team!

Do you enjoy working together as a team to accomplish major goals? Join Cinemark to utilize and expand your skills! We are dedicated to making the movie experience memorable, “One Guest at a time.” Our world class talent creates a warm and friendly culture through shared values.

What is a Manager of In-Theatre Marketing?

This Marketing Manager oversees Cinemark’s marketing activities on both a national and regional level and offers support to theatres on a local level. This role serves as the first point of contact when theatres in their region or ownership have a marketing inquiry and work on behalf of the field to determine solutions by leveraging the greater marketing organization including digital, content, creative, analytics, media, and partnerships. They work pro-actively to create and distribute communications as it pertains to In-Theatre marketing campaigns whether it is to their clients in the field or executives at the Customer Service Center.

A Day in the Life of a Marketing Manager:

Strategic Campaign Planning & Project Management

· Lead development and execution of In-Theatre campaigns and activations, including but not limited to grand openings, remodels, competitive markets, and low performing sites.

· Support the development and maintenance of the In-Theatre Marketing activations calendar and own In-Theatre placement and trafficking of internal and third-party provided assets (e.g., NCM, D-BOX, IMAX, Volta, etc.) Ensure timing and duration recommendations align with overall theatre strategies and priorities, approving, updating the calendar, and executing as appropriate.

· Create and execute creative briefs and WorkFront requests that are complete and cohesive of brand and creative requirements.

· Collaborate with web teams to ensure all campaigns and promotions are best represented online, approving and testing launches when required.

· Compile strategic meeting agendas and manage cross-functional teams to complete projects on-time and cost-effectively, ensuring teams are aware of action items and next steps after each touchbase. Ascertain forward moving project momentum and pace while channel owners are responsible for specific channel strategy. Ensure that the stakeholders’ strategies are complete and executed completely once approved.

· Setup logistics for in theatre promotions and programs, including giveaways, gift cards, and more.

Cross-Functional Communication & Problem Solving

· Serve as the first point of contact for assigned partners, pulling in stakeholders as needed to respond to concerns and ensure issues have been fully resolved. Ensure that resolutions are given promptly and thoroughly address concerns.

· Contribute to quarterly RVP call including developing agenda, presentations, talking point and providing recaps, notes and next steps for areas of ownership.

· Create and deliver strong presentations supporting launch plans, business strategies and category objectives to senior management for each campaign.

· Communicate project status to key stakeholders and executives with updates concerning activities and deliverables as well as risks and mitigation strategies.

· Write and edit protocol directives for campaigns and route to CSC and field, managing timeline of when communication should be shared.

Results-Driven Performance Analysis and Activation

· Leverage resources such as historical data, peer or stakeholder knowledge or past reporting to pro-actively solve challenges and make move forward recommendations.

· Define KPIs for campaigns and analyze performance and effectiveness against ROI objectives to improve strategies.

· Manage competitive analysis within markets and create solutions for challenges.



· Five or more years of Marketing or related business experience with a proven track record of success, retail or entertainment experience a plus.

· BS/BA in business administration, marketing and communications or relevant field.

· Prior experience with broadcasts, out of home placement, and various digital media.

· Exhibits superior organizational skills and ability to prioritize and balance multiple tasks in a fast-moving environment while under tight deadlines.

· Communicate effectively across the organization, clearly articulating strategy, objectives, and timelines and to build consensus to move strategic initiatives forward.

· Collaborates and influences senior executives, levering excellent presentation skills and leadership and interpersonal skills.

· Builds and maintains strong relationships with Marketing and Creative Services teams, Operations, and other key stakeholders to provide best in class partnership.

· Possesses the ability to research and analyze material logically and share ideas and recommendations clearly by creating exceptional campaign overviews and reporting.

· Shows excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team.

· Detail oriented with the ability to prioritize, plan, and organize the business activity while demonstrating a can-do attitude and ability to operate in the face of ambiguity.

· Self-starter, self-motivated and capable of seeking additional areas of ownership.

· Team player, positive attitude, and can-do spirit.

· Proficient in MS Excel, PowerPoint and various File Management systems.


DISCLAIMER: This job description is not an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Cinemark USA, Inc. is an Equal Opportunity Employer