The Paid Social Lead is responsible for the development of performance and brand paid social campaigns. The Paid Social Lead will focus on driving the paid social strategy and activating across various platforms including, but not limited to, Facebook, Instagram and Pinterest. This individual will maintain a broad understanding of the social media space, as well as the latest trends in emerging paid tactics to help inform and optimize the strategy. The candidate will partner with organic social, email, and paid media channel owners, as well as key agencies, to ensure the objectives for the paid social program are met and exceeded. The ideal candidate will have a strong desire to be hands on, create efficient procedures and contribute to the success of the marketing team.