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Senior Director, Digital Optimization


New York, New York
posted July 20, 2020

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

The Senior Director of Digital Optimization and Personalization will lead a team responsible for the integration, best practice application, and ongoing optimization of e-commerce technology tools to drive acquisition, conversion, and retention across the e-commerce portfolio of our family of brands. This person will work closely with our various central and brand digital teams to deliver a best-in-class digital customer experience by developing on-site personalization strategies, redefining processes, operationalizing the usage of 3rd party tools and analyzing digital engagement.

This senior leader should be capable of operating in a complex matrixed organization, be a tactician and operator, have experience managing technical and tactical experts, be proficient at triaging complex issues and driving them to resolution, and act as a change agent across Centralized and Brand teams.

The successful individual will leverage their proficiency to... 

  • Develop Tapestry’s E-commerce Technology architecture strategy and approach
  • Partner with Brand E-commerce teams to design, develop, implement, and track conversion optimization programs
  • Operationalize Tapestry’s next generation Personalization and Optimization tools to drive growth
    • Deliver an integrated, responsive, and scalable content personalization program
    • Optimize platform and 3rd party tools including navigation, product presentation, recommendations, and other elements of the digital experience
    • Deliver and optimize personalized campaigns and offers
  • Have project ownership of the conversion optimization strategy
    • Owns the brand relationship, determining strategic, communication, and resourcing working with key stakeholders and managing change
    • Partner with Digital IT to operationalize an efficient conversion optimization program
  • Create data driven, dynamic, relevant, and cohesive customer experiences and messaging
  • Unify and activate data to automate and enhance personalization, analysis, and decision-making across the enterprise
  • Support strategic partnerships with vendors across media, technology platforms, digital agencies, and systems integrators that leverages the strengths of both organizations to drive the business

The accomplished individual will possess...

  • Bachelor degree preferred
  • 10+ years of experience of digital and e-commerce optimization experience
  • Ability to execute and manage change across multiple functional teams including technology, marketing, and merchandising
  • Experience with digital tools such as
    • Commerce platforms
    • Digital experience management and testing
    • Digital analytics
    • Content Management
    • Tag management
    • Personalization / Product recommendations
    • Customer data platforms / Data management platforms
  • Experience with membership, loyalty, or rewards programs preferred