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Senior Director of Growth Marketing


posted February 3, 2021

Who you are

You are an experienced growth marketer with a proven track record of managing in-house teams and rapidly scaling performance marketing programs.
Strategic and analytical, you drive measurable and quantifiable results leveraging your deep expertise in attribution. You cultivate innovation by constantly iterating on new ideas to reach the consumer and leveraging your customer focus.  You relish leading a team and developing current talent to achieve results and accelerate careers. A strategic partner, you excel in setting your vision and rallying the organization to execute and achieve goals. You are also not afraid to roll up your sleeves and truly understand the data and its implications.  At the end of the day, you pride yourself on getting results.
You have a proven track record of success and 12+ years working in DTC marketing.

What the role is

In the Senior Director of Growth Marketing role, you will be an integral part of the marketing team responsible for driving new customer acquisition. Driving new customers is critical to the long term success of Drizly; this role leads the charge in this area, requiring strong media, acquisition, and attribution experience. You and your team will also own Supplier Offsite Media, a unique media opportunity that Drizly can bring to its supplier brand partners leveraging Drizly’s valuable data set and closed loop E-commerce reporting.

In this role you will:

      • Drive vision and integrated channel strategies for growth marketing efforts across paid acquisition and SEO to exceed targets, with a focus on improving LTV:CAC
      • Partner with the largest BevAlc brands in the space and grow Drizly’s off platform data and performance advertising offering
      • Implement best practices for experimentation frameworks leveraging analysis and attribution methodology
      • Partner closely with the Creative and Analytics teams to uncover insights and bring campaign creative to life for maximum relevance and impact
      • Manage and grow vendor relationships; develop integrated solutions across all performance marketing channels (search, social, third-party networks, and programmatic)
      • Attract, develop, and retain a talented team and ensure the people, process and tools are aligned and integrated to enable excellence