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Senior Director, Performance Marketing

SPANX

Atlanta, Georgia
posted June 16, 2021

Spanx is looking for a Senior Director of Performance Marketing to oversee our growth marketing and customer retention efforts for the Spanx brand globally. In this role, you will be responsible for driving new customers, increasing engagement and purchase frequency from existing customers, and driving overall brand loyalty through both digital marketing channels and offline direct marketing. Owned channels include paid social, paid search, display, affiliate/influencer, email, SMS and others. The ideal candidate has a proven track record managing a digitally led marketing organization and a passion for combining data driven decisions with a strong brand identity.

In this role you will partner closely with our e-commerce team, customer experience, creative, business intelligence, finance, demand planning and wholesale teams to optimize performance across the Spanx brand against a clear set of KPIs.

This role is based in our Atlanta headquarters and reports into our VP of Growth Marketing and E-commerce.

Job Description

  • Own the Spanx performance marketing strategy and budget holistically from the initial customer interaction through conversion lifecycle
  • Manage and develop a team of highly driven and goal-oriented individuals while continuing to build out additional job functions and hire top talent
  • Manage relationships with external vendors and agency partners to scale new and existing digital marketing channels with a strong focus on KPIs
  • Leverage Customer Lifetime Value-driven approach to managing and improving acquisition and retention efforts
  • Partner closely with our e-commerce team to optimize the conversion funnel on our site by developing and testing landing page strategies that support advertising efforts
  • Build and maintain various marketing models and dashboards to forecast demand, set annual KPIs, measure performance and report out to our team and to executive leadership
  • Drive marketing inputs and modeling to support annual budget and business planning process
  • Support wholesale team on all growth marketing strategies with our retail partners

Qualifications

  • 10+ years of experience including proven results leading a high growth, digitally-led marketing organization in B2C space
  • Strong understanding of all online marketing channels (including paid social, paid search, affiliate/influencer, email and SMS channels) and some experience with offline channels
  • Fluency in data analytics and ability to rapidly assess business trends and identify meaningful information to drive decision-making and craft compelling narratives
  • Self-starter with high level of ownership and ability to thrive in ambiguity
  • Proven track record around hiring and managing high-performing teams
  • Proven track record of leading and collaborating cross-functionally through strong relationships
  • Experience managing a large budget with a focus on optimizing for LTV
  • Able to work effectively in an environment that is culturally diverse and geographically dispersed