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Senior Manager, Analytics - E-commerce

PUMA

Westford, Massachusetts
posted April 9, 2020

Your Mission

  • Lead team to produce insights and recommendations by using advanced analytics techniques on the massive amount of customer, traffic, browsing and purchase data
  • Implementation and on-going production of a standard set of dashboards and scorecard reports with actionable KPIs and publish on regular basis from Daily to Monthly depending on agreed SLAs with business organizations
  • Expert at identifying trends in data, drawing conclusions and making actionable recommendations to key stakeholders within the organization
  • Ensure analytics provide clear visibility into the impact and value of new features and functionality
  • Support the continued enhancement and evolution of our analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
  • Lead team to develop and ensure data quality, document digital insights processes and procedures
  • Build, lead and mentor a high-performing team of analysts.
  • Oversee cross-functional CRO program to ensure insights and hypotheses drive step-change improvements to conversion rate and consumer experience.
  • Support the continued enhancement and evolution of our analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
  • Involvement in end to end processes. Gathering business requirements, creating front end visual reports and training individuals and Teams
  • Forward thinker / visionary on ways to streamline reporting capabilities & create efficiencies
  • The candidate must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution.
  • Strong communication skills that result in transparency between business needs and IT technical requirements.

Your Talent

  • 6+ years of direct and hands-on e-commerce and analytics experience providing solutions at scale in a large global company.
  • Qualified candidates will have a broad understanding of analytical processes including but not limited to: data management, forecasting, optimization, predictive modeling
  • Extensive experience in developing effective data visualizations and charts
  • Strong project management experience with the ability to manage multiple projects concurrently
  • 4 years' management experience leading and growing a high-performing team of analysts.
  • Proven ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders
  • Expert-level Excel capabilities (data manipulation, formulas, modeling).
  • Bachelor’s or Master’s degree in Computer Science, Mathematics, Economics, Quantitative Business/Business Analytics, Information Technology or Engineering. Advanced degree preferred.
  • High level of experience/proficiency in Google Analytics 360, or Google Data Studio
  • Implementing or working with clickstream analytics tools (Adobe, Google Analytics, Mix Panel, etc. or homegrown)
  • Familiarity with A/B testing concepts and tools (Adobe, Monetate, Optimizely, etc. or homegrown)
  • Data visualization tools such as PowerBI, Tableau, Looker, etc.
  • Digital marketing, including click attribution, impression tracking, customer journey.
  • Structured programming language such as SQL, Python, R, etc.
  • Tracking business results including identifying KPIs, reporting on the KPIs and investigating variations and trends
  • Using advanced analytics in taking large data sets to detect patterns, isolate customer behaviors, segment and forecast
  • Advanced skills with all Microsoft Office Software for the creation of effective management reports, presentations, dashboards, scorecards visualizations and analysis.
  • Experience with SQL, Python, “R” is a plus
  • Skill merging diverse data from different platforms, formats and environments
  • Conceptual thinker with proven analytical & problem-solving skills to see "big picture", ability to turn insights into stories
  • Proven leadership skills with a track record of developing web analytics knowledge amongst team members and in collaboration with the business