The Senior Manager, Retention Marketing will be responsible for leading the strategy and development of customer email, and mobile marketing programs to meet customer lifecycle objectives and business goals. In this role, you will lead content, marketing and creative strategy and execution for these critical retention-marketing programs.
Our goal is to increase customer spend and retention through personalized and engaging customer communications. Through our digital marketing efforts, we aim to build longstanding relationships with our customers. Working closely with various business units to develop objectives & identify areas of customer improvement.
Develop calendar-driven marketing (email/text/push) programs to drive incremental activity and revenue and support/sustain on going customer relationship at all stages; prospect, new customer, loyal customer.
Links strategic business and marketing needs from across the organization and proposes solutions including but not limited to new email/Push programs, versions, banners etc.
Drive creative best practices utilizing quantitative and qualitative research, coupled with extensive direct and digital marketing experience
Utilizes customer behavior data, historic channel performance data and other analytics to optimize strategic plans.
Manage financial objectives and budgets insuring the program meets/exceeds defined KPIs and business/customer goals
Partner with Consumer Analytics & Insights team for strategy reporting and analytics
Communicate promotional email program strategy to cross functional teams including merchandising, planning, e-commerce, programming and others
Partner closely with Content team partners to insure efficiency of processes, and fosters a strong collaborative relationship between the teams
Oversee program management and execution for all direct mail/catalog initiatives Manages catalog/direct mail programs as part of broader, holistic customer contact strategy support retention and loyalty objectives
Bachelor Degree in Marketing, Communications, or related field.
7+ years of consumer direct marketing experience, with strong emphasis on email and retention marketing.
Experience with marketing through multiple channels; email, website, catalog and direct mail.
Demonstrated experience managing, launching and delivering consumer marketing programs through multiple channels; online, email, catalog, direct mail.
3+ years’ experience managing staff coupled with proven record of ability to develop team.
Strong creative, customer segmentation and analytical experience/background
Excellent project management and organization/time management skills with specific attention to detail.