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Senior Marketing Manager

Free People

posted November 4, 2021

Free People began its journey in 1970, in a modest West Philadelphia storefront, offering plants and records, along with a few pieces of clothing. Though the name was changed to Urban Outfitters just a year later, Free People was revived as the company’s wholesale label in 1984. And it hasn’t looked back since.

The eclectic assortment quickly assembled behind it a fiercely loyal fan base, and this fueled the opening of FP’s first brick-and-mortar store in Paramus, NJ in 2002, along with the birth of in 2004, and the first mail-order catalog, which arrived in homes during the summer of 2005.

All the while, Free People has dedicated its energies to building a close-knit relationship with the FP community, and continues to seek out new ways to foster and elevate this unique and meaningful bond.


Job Description: Brand Marketing Manager

Reports to: Associate Director of Brand Marketing


The Marketing Manager will be responsible for managing end-to-end operations of FP Movement omni-channel marketing campaigns. Candidate must have experience in all brand marketing channels from campaign management to brand partnerships and influencer with ability to analyze KPIs such as conversions, sessions and follower growth. Must be able to identify and connect with external influencers, celebrities, partners, and internal stakeholders alike on the development, execution, and recapping of all marketing campaigns and key programs. This candidate must represent the brand to deliver rich campaigns that reach new and re-engage existing customers. This person must be strategic, analytical, collaborative, organized and, creative with a proven track record of establishing impactful marketing campaigns that exceed business goals and drive sales.


  • Management of all campaigns from the development phase through execution. Responsible for communicating campaign updates, timelines, and trafficking creative for approval through Asana and to stakeholders
  • Lead and continue to scale influencer partnerships that drive rapid growth and sales FP Movement
  • Create thorough influencer recap reports that include complete measurement of all campaigns to evaluate business growth and identify future opportunity
  • Assemble campaign recaps including analytical reporting from all channel managers and teams
  • Oversee measurement of program(s) to ensure marketing channels are driving sales, sessions, awareness and follower growth
  • Partner with cross functional teams (Digital, Merchandising, Creative) to accurately communicate brand priorities and for post-campaign reporting
  • Experience to working with creative teams from graphic design to production. Work closely with internal creative team to ensure best practices, guidelines, and instructions to help guide influencers in producing content deliverables
  • Support the development and sale of brand partnerships
  • Research and pitch relevant, on-brand casting for marketing initiatives that align with our brand vision and community goals as well as seamlessly align with and support our brand marketing effort
  • Own administrative duties including processing of invoices, vendor agreements, etc.
  • Stay on top of competitor marketing programs industry trends, relevant campaigns and digital media advancements in this space


  • 4-6 years of marketing experience at a relevant brand, media company or creative agency
  • Passion for health and wellness
  • Excellent oral, written, and communication skills
  • Ability to thrive in a fast-paced and team environment with strong time management skills
  • Experience evaluating and negotiating influencer contracts
  • Advanced knowledge of Microsoft Office Suite, specifically PowerPoint, Excel, and Word
  • Bachelor’s Degree
  • Travel and some weekend hours are a requirement of this position

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.