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Senior Marketing Manager, Paid Media


Dallas-Fort Worth Metroplex, Texas (Hybrid)
posted May 16, 2022

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Senior Manager of Brand and Media Planning

This role oversees the paid and organic media approach across traditional and digital media, including TV, Radio, OOH, social media, Programmatic Display, digital video, audio, and direct digital partnerships for performance media also able to craft a brand strategy into customer journeys that engage with customers.

Senior Manager of Brand and Media Planning needs to be a self-starter, a creative problem solver for our retail channels that can craft a strategy and make it sing, from initial brief to execution. We move fast, so we need someone who can work quickly and collaboratively, at times taking minimal information and filling in the gaps with insight and structure. From initial insight to final decks, we need someone who can craft a strategy into a persuasive story that inspires creative teams and excites all accounts. You will be joining a diverse team of personalities, who are masters of their craft and passionate about the work. This role reports directly to the Senior Director of Growth & Performance.

*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.

How You Will Make a Difference

  • Works across all key account teams to optimize media plans for Dickies audiences
  • Lead Accounts paid media strategies from strategy creation till Performance planning
  • Leads the paid media strategy for accounts campaigns, from briefing to measuring performance
  • Leads media briefing process and collaboration across media agency and all other marketing teams to develop each campaign
  • Ensures campaigns have cohesive go-to-market media strategies and manages cross-campaign alignment to ensure all live media is working together
  • Leads relationship with the media agency, including overall direction, staffing and personnel needs, project prioritization, financial operations, savings management, contracts, and meetings
  • Builds collaboration with performance teams to drive full-funnel media investment planning, testing, and results
  • Drives coordination around media planning with audience and analytics/measurement teams, along with partnering to develop thoughtful and executable test and learn initiatives around full-funnel media
  • Leads a culture of sharing of best practices, creating actionable and easily interpreted reporting in collaboration with the agency to uncover media and creative performance insights
  • Extensive experience planning, creating, and executing PPC campaigns across channels including Google, Facebook, Instagram, YouTube, LinkedIn, and Twitter
  • Experienced at driving results with Search, Display and Video ad formats; comfortable rapidly experimenting on creative assets across ad formats and landing pages
  • Prioritize data-driven frameworks for decision making

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

  • 4+ years of experience managing performance marketing programs and/or digital campaigns
  • Strong understanding of direct response marketing methodologies and of key digital marketing channels including display, shopping, search engine marketing, and social media marketing
  • Experience with the key ad platforms: Google Adwords and GDN, Bing, etc.
  • Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
  • Passion for data driven decision making and creating compelling and personalized digital customer experiences
  • Strong excel skills required
  • Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
  • Highly driven with a positive, high-energy, team-oriented attitude
  • BA/BS degree in marketing or related field

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?