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Senior SEO Manager

Academy Sports + Outdoors

Katy, Texas
posted July 9, 2020

Job Description:


  • Bachelor’s degree in relevant field of study or equivalent years of related work experience.

Work Experiences:

  • 5-7 years SEO-specific experience


  • Must have data analysis skills and ability to make data-driven decisions and comprehensive analyses of program performance
  • Superior communication and interpersonal skills. Ability to work well and drive strategies across functional areas.
  • Must have solid experience in web analytics (Adobe/Omniture, Coremetrics, Google Analytics, etc.)
  • MS Excel advanced user
  • Experience with SEO Tools (SEM Rush, Google Search Console, Screaming Frog, Moz)
  • Proficiency in HTML, CSS and web site coding languages. A thorough understanding of how search engine crawlers and web sites work.
  • Ability to work with various types of data to develop and analyze trends and insights
  • A requirement of this interview process will be to conduct a detailed assessment of our website (


  • In this role the Senior Manager, SEO will create and implement strategic action plans; manage team members, measure and analyze program results, and iterate on program changes to optimize results.
  • Will manage cross-functionally between Marketing, IT, Merchandising, Analytics and 3rd party vendors to optimize’s SEO investments.
  • Set priorities with inputs from a variety of constituents. Clearly articulates those priorities with strong analysis and solid business cases.
  • The Senior SEO Manager will also be responsible for leading a team and vendors to accomplish:
    • SEO content development
    • Link development
    • On-page audits and implementations
    • Training team members;
    • Keyword research, mapping and analysis;
    • Identifying new opportunities
    • Utilizing performance and web analytics data to prioritize next steps for short- and long-term planning purposes
  • High attention to detail, excellent organization skills and efficient problem solver.
  • Required to learn and follow company policies, procedures and safety rules.
  • Duties may change and associates may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior