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Executive Professional Development
Senior SEO Manager
Academy Sports + Outdoors
July 9, 2020
Bachelor’s degree in relevant field of study or equivalent years of related work experience.
5-7 years SEO-specific experience
Must have data analysis skills and ability to make data-driven decisions and comprehensive analyses of program performance
Superior communication and interpersonal skills. Ability to work well and drive strategies across functional areas.
Must have solid experience in web analytics (Adobe/Omniture, Coremetrics, Google Analytics, etc.)
MS Excel advanced user
Experience with SEO Tools (SEM Rush, Google Search Console, Screaming Frog, Moz)
Proficiency in HTML, CSS and web site coding languages. A thorough understanding of how search engine crawlers and web sites work.
Ability to work with various types of data to develop and analyze trends and insights
A requirement of this interview process will be to conduct a detailed assessment of our website (www.academy.com)
In this role the Senior Manager, SEO will create and implement strategic action plans; manage team members, measure and analyze program results, and iterate on program changes to optimize results.
Will manage cross-functionally between Marketing, IT, Merchandising, Analytics and 3rd party vendors to optimize Academy.com’s SEO investments.
Set priorities with inputs from a variety of constituents. Clearly articulates those priorities with strong analysis and solid business cases.
The Senior SEO Manager will also be responsible for leading a team and vendors to accomplish:
SEO content development
On-page audits and implementations
Training team members;
Keyword research, mapping and analysis;
Identifying new opportunities
Utilizing performance and web analytics data to prioritize next steps for short- and long-term planning purposes
High attention to detail, excellent organization skills and efficient problem solver.
Required to learn and follow company policies, procedures and safety rules.
Duties may change and associates may be required to perform other duties as assigned
Physical Requirements & Attendance
Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures and rules governing professional staff behavior
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