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Senior Vice President, Omnichannel Marketing

Under Armour

Baltimore, Maryland
posted July 12, 2021

Under Armour is searching for an experienced senior vice president, global omnichannel marketing leader to join its team. This person must have strong management skills that include strategic planning, budgeting, global retail expertise, digital know-how, and creative solutions with experience in developing extensive omnichannel strategies.

As senior vice president, global omnichannel marketing for Under Armour, you will oversee all omnichannel global marketers and be responsible for developing strategic, integrated plans for our customer relationship management, loyalty, personalization and product leadership for MapMyFitness teams. You will build the Under Armour brand narrative externally by developing and managing how we show up to our consumer, driving integration across apps, retail, .com, and wholesale channels, while working closely with the marketing leadership team to ensure all work ties back to the narrative.

Moreover, this individual will be the strategic leader working in partnership with each channel core team members from Consumer Experience, Brand Marketing, Integrated Planning, Creative, and Analytics to deliver fully integrated omnichannel marketing solutions.

The person best suited for this role will be a digital maven, deeply imbedded in the industry who is a multi-tasker who has a positive and energetic view on life and a passion for making athletes better.