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Vice President, E-commerce Merchandising

Rite Aid

United States
posted July 7, 2020

The Vice President of E-commerce Merchandising is responsible for overseeing, developing and executing the merchandising strategy and tactical plans for Rite Aid across its digital channels to deliver revenue and profit goals. This role will be responsible to establish and build out the E-commerce Merchandising team using industry best practices to develop existing associates and recruit best-in-class talent. This role oversees a team that consists of Category Management, Pricing, Marketplaces, and Marketing functions. This critical senior leadership role offers the opportunity to shape the future of a Fortune 100 company by driving the digital merchandising and customer experience strategy, helping lead Rite Aid through a digital transformation and into the future Health and Wellness retail.

Essential Duties and Responsibilities

Merchandising and Category Strategy Leadership

  • Develop, communicate and execute Assortment, Price, Promotions, Visual Merchandising and Marketing category vision and strategies for, BOPIS and Marketplace Channels
  • Drive engagement and loyalty with existing customers, while also attracting new target customers
  • Maintain robust competitive intelligence and insights
  • Develop new innovative ideas and retail concepts

P&L Management

  • Report performance highlights weekly with key insights and actions
  • Leverage data and analytics to inform short- and long-term strategies and tactics
  • Monitor and analyze e-commerce site with the goal of driving changes and optimization(s) based on inventory, web sales, and retail sales; update consistently based on inventory, newness, and sales trends
  • Partner with supply chain and replenishment teams to optimize inventory and fulfillment performance and financials

Digital Channel Performance Optimization

  • Monitor and optimize RiteAid’s direct web, mobile, social, omni-enabled channels, as well as marketplaces (Amazon, Instacart) to deliver a best-in-class consumer experience
  • Develop, test and refine e-commerce and channel-specific pricing and promotion strategies
  • Contribute to the flawless execution and day-to-day optimization of visual merchandising and product content strategies
  • Identify areas to improve site conversion based on a deep understanding of site metrics, industry best practices, the target customer, the competitive landscape, brand and business goals

Partnerships Development – Internal and External

  • Effectively target, attract, and partner new brands & suppliers to achieve category strategies across owned, dropship and marketplace channels
  • Build a collaborative relationship with store category management to leverage both team’s data and insights
  • Collaborate with product and marketing teams to ensure a harmonized omnichannel customer experience across all brand touchpoints

People and Organizational Leadership

  • Attract and develop top talent, building a high-performance team culture
  • Help lead the enterprise digital transformation effort
  • Constantly think outside the box and be solution oriented for the continuous improvement
  • Leverage strong business acumen to prioritize and execute smartly, supporting all decisions with financial and quantitative analysis

Supervisory Responsibilities

This position directly supervises a team of category managers, pricing manager, distributed channels/marketplace manager, and associates

Experience / Requirements

  • 7+ years of e-commerce experience required (startup or hyper growth experience a plus)
  • 15-20+ years in merchandising, category management and / or marketing
  • Deep knowledge of eCommerce best practices; strong merchandising point of view and the proven ability to link knowledge of branding and target customers to key eCommerce strategy, driving the business
  • Demonstrated responsibility for digital revenue and optimization
  • Passionate about health & wellness; and always up to date on the newest product trends and brands
  • Unrivaled verbal and written communication skills, an excellent cross-functional collaborator and motivator
  • Team player with no task too small attitude
  • Enjoys working in a fast-paced and ever-changing environment
  • Entrepreneurial and comfortable with ambiguity
  • Experience leading a team of eCommerce category managers
  • Deep understanding of an e-commerce P&L and the drivers of the unit economics
  • Experience running a digital business outside of a direct .com 1st party business—marketplace, dropship, Instacart, BOPIS, etc.
  • Experience with pricing and margin optimization tactics
  • Passion for user experience and visual merchandising; no detail goes unnoticed
  • Digital Marketing savvy; experience running and owning a digital marketing budget


• Bachelor’s Degree in Arts/Sciences (BA/BS) required.
• Master’s degree in Arts/Sciences (MA/MS) preferred.