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Vice President

Kohl's Media Network

Menomonee Falls, Wisconsin
posted September 4, 2020

Build, lead and develop a world class retail media sales organization charged with driving aggressive ad revenue growth from Brands and Media Agencies for the Kohl's Media Network.



  • Build and lead a new organization which includes hiring exceptional talent, developing end-to-end processes, determining technology requirements and strategy standards
  • Foster a ‘client focused’ and ‘one team’ culture, balancing client needs with leveraging Kohl’s Media Network product and capability suite
  • Collaborate with Business Operations, Product Strategy, Media Planning, Digital Experience, Data Science & Engineering to push the boundaries of the media industry and identify new opportunities to deliver scale
  • Curate data-driven insights from market / advertiser trends to set direction for sales team
  • Deliver on financial commitments through operational rigor and disciplined sales process
  • Development and implementation of a robust sales management process
  • Define the Go-to-Market strategy for all products and services, implementation and execution
  • Assign accounts relative to strategic priority, set quotas and forecast growth
  • Manage pipeline and weekly reporting on revenue performance and track industry pacing
  • Ability to balance sales goals, monetization opportunities and customer experience
  • Engage in high-level CMO and procurement conversations as well as technical media and data discussions
  • Be a visible leader in the industry at conferences, events and through social media to elevate our voice
  • Implement strategies to deliver on financial goals and set priorities at the team and individual level, while actively coaching and managing individual seller performance
  • Develop strategies to ensure a healthy sales pipeline and hold team accountable to meeting or exceeding expectations
  • Develop and implement successful commercial relationships that drive scale


  • Bachelor’s degree
  • 10+years of digital media / advertising sales experience consistently exceeding revenue targets
  • Strong ability to cultivate relationships both internally and externally
  • Market experience and proven ability to develop relationships directly with brand marketers
  • Ability to diagnose areas of improvement within current infrastructure and quickly implement process enhancements
  • String knowledge of value proposition within a retail media network
  • Excellent interpersonal and communication skills; verbal, written, presentation, people, and diplomacy skills
  • Extensive knowledge of the digital media environment, trends / technology and agency landscape
  • Knowledge of regulated industries
  • Deep knowledge of technology, data and media planning/buying
  • Creative and strategic thinker who is able to take complex problems and address them with simple to understand solutions
  • Proven management & leadership skills with the ability to counsel on media investment strategies
  • Proven ability to guide a cross-functional team to a common vision and lead through influence


  • Master’s degree
  • Experienced in the retail and e-commerce market with experience working for, or selling to, large brands, retailers and e-com sites
  • Well versed in enterprise sales, and contract negotiations with client procurement, marketing teams and C-Suite
  • Experience having worked in media sales, agency sales, creative tech, martech, adtech solutions provider or similar
  • Pitch process leadership role experience at a mid to large agency
  • Demonstrated experience in sales planning
  • Experience in developing and delivering presentations and business proposals across various platforms