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Vice President of Brand and Creative Strategy

Jane.com

Remote
posted June 8, 2022
At Jane, we’re working to find the best ways to help small businesses succeed, and we’re using the latest technology to build a better online marketplace. We have some pretty big goals and are always looking for talented people far and wide who want to be a part of something new. We not only work hard at our jobs but also to maintain a culture of authenticity and collaboration all while being remote-first. Join us and enjoy the #janelife to its fullest.

Jane's Values

  • Lead with empathy
  • Pull together
  • Just say it
  • Make it count
  • Make your mark
The vice president of brand and creative strategy is the creative force behind the Jane brand — responsible for developing compelling branded content and visual experiences for Jane customers throughout their journey. You will bring vision and mentorship to a growing team of creatives, and be a part of building the brand that redefines the fashion industry. You're responsible for the ideation, design and execution of all creative, including design concepts, marketing campaigns, photo and video production, and editorial content. You have a keen sense of style and a discerning eye, and are passionate about fashion and retail. If you're ready to build beautiful experiences for our customer, we want you on our team.
The success of the work will be measured primarily through sales performance, NPS, brand awareness, frequency, and return on ad spend (ROAS), with the long-term goal of increasing loyalty and brand visibility. Customer-centric strategists with a pulse on culture and with disciplined metrics-driven decision making, balanced with the desire for breakthrough creative ideas will be successful and happiest in this role.

Who You Are

    • You must thrive in a complex, fast-paced, high pressure, growth environment. You gain energy from the opportunity to be part of a fast-growing and entrepreneurial business that has humble roots with infinite growth potential.
    • You're equally a strategist and a storyteller with a tenured and successful portfolio of building awareness and igniting consumer action. You have a positive track record in leading brand strategy, building new ways of working and problem solving, inspiring and influencing your team and cross-functional teams, and working with executive and board-level leaders.
    • You're fluent in brand financials and business metrics with a strong ability to glean actionable insights from sales and performance data and apply insights towards the development of compelling marketing strategies and briefs.
    • You're curious about customers, culture and competitors and envision the future by identifying areas of opportunity for innovation and team development. You're keeping up with the evolving digital and social media landscape and understand what it takes to mobilize consumers in this complex media environment.
    • You're exceptionally skilled at driving a vision across the organization. You seek to develop relationships that enable success, and you proactively and creatively lead teams through problem solving with a positive attitude.
    • With an entrepreneurial and founder mindset, you're a resourceful self-starter who is willing to take on tasks outside of the role with a strong work ethic and adaptability towards change.

Responsibilities

    • In alignment with company initiatives, author marketing strategy briefs and annual/seasonal plans designed to meet sales goals and KPIs, and report regularly on progress against goals to leadership.
    • Extract actionable insights from consumer research, business and campaign performance data to understand the needs of the customer, the opportunities in the business, and in marketing effectiveness.
    • Develop editorial programming and content strategy in partnership with marketing, social and creative teams.
    • Set measurable marketing performance goals, KPIs and learning plans, and track performance, applying learnings to future work.
    • Lead Brand Strategy and Creative function by authoring and executing end-to-end brand marketing plans and campaigns across the full spectrum of owned, earned and digital, experiential, and paid channels.
    • Lead Brand Partnerships function by proactively identifying opportunities for external partnerships that strengthen brand equity and loyalty.
    • Lead your overall team towards high performance and ignite talent by mapping developmental roles and assignments for self and members of your team. Provide coaching to enable your team to hit performance goals and maximize their potential.
    • Be a steward of our brand, ensuring all channels execute content in alignment with brand vision and standards.
    • Effectively manage relationships with external marketing agencies, working collaboratively to deliver compelling results.
    • Establish collaborative relationships within the marketing organization and with cross-functional leaders and experts across Data and Analytics, Marketing, Social, Strategy, Tech, Operations, Merchandising, and others.
    • Own and steward the brand marketing and campaign budget.
    • Drive the team to keep themselves abreast of industry trends and how they can be developed at Jane. Continuously think of new and out-of-the-box ways to improve our brand strategies to drive business results. Research and implement new techniques and technologies that help drive brand marketing.
    • Attract, recruit, coach and retain top talent within your nine-plus person team.
    • Take ownership of departmental results while fostering a culture of accountability among teams.

Qualifications

    • Bachelor’s Degree required, MBA a plus
    • Ten-plus years of brand marketing, brand management, marketing communications, or advertising experience
    • Strong fashion and editorial sensibility, impeccable taste, and understanding of the Jane customer
    • Must have experience in retail, e-commerce, CPG or direct-to-consumer, with a customer-first strategy
    • Must have experience managing a team of 15-plus people towards high-performing achievements
    • Proven knowledge of the fundamentals: user-centered experience design, brand development, video and photo production, digital marketing and the creative process is required
    • Creative and discerning eye for photo editing and composition; you have a sense of style and want to see it shine through
    • Must have experience working with agility in a high-pressure environment
    • Experience working for both a large enterprise and either a startup or high-growth organization is a plus
    • Experience growing a brand/company from early-stage to strong market presence and significant revenue is a plus
    • Strong ability to develop collaborative relationships with multiple partners, from executive to junior levels
    • Hands-on experience developing and executing integrated brand campaigns
    • Experience utilizing data and measurement to drive decisions
    • Experience building and championing new creative disciplines and teams
    • Equally analytical and creative
    • Detail-oriented and organized
    • Proactive, assertive and bold leader comfortable working in a highly collaborative and scrappy cross-functional environment
    • Must be able to take initiative and simultaneously manage multiple projects and priorities with a focused on deadline delivery

Benefits and Perks

    • Comprehensive benefits and perks include flex PTO, 401k match, HSA employer contribution, paid parental leave, employer-sponsored life and disability insurance, employee assistance program, financial advisement
    • A remote and flexible work environment, Apple Fitness, virtual lunches, in-office pantry, holiday gifts, birthday gifts, company events, company anniversary, company swag, health and wellness perks, employee referral award program, and more!
#LI-REMOTE
Jane is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
Remote positions can be located anywhere within the United States.