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Vice President of E-commerce

Tommy John

New York, New York
posted March 25, 2021

Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear and undershirts, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We were featured on The Tonight Show Starring Jimmy Fallon, CBS This Morning, New York Times, Esquire, GQ, Golf Digest, Fortune, Fast Company, CNBC, and Business Insider’s list of “Top 51 Companies That Are Changing the Way We Shop”. We are constantly on a mission to add smart, innovative and fun-loving team members, and are looking for a VP of E-commerce to come join our New York based headquarters.

The VP of E-commerce will lead and optimize Tommy John’s digital transformation in order to maximize the brand’s e-commerce growth in alignment with the overall business strategy, develop a best in class digital ecosystem that integrates an industry leading site experience, seamless omni-channel customer experience, meaningful use of personalization, loyalty proposition and content strategy, manage and continue to drive growth for DTC and Amazon channels, and manage e-commerce P&L responsibilities. This individual will oversee a team responsible for the various aspects of the on-site customer journey including Product Management, UX/UI, Site Analytics, Content Planning, and Site Merchandising. They will partner closely with the executive and cross-functional leadership teams on all e-commerce related projects. The ideal candidate is a resourceful, confident leader with a demonstrated history in defining and executing superior digital experiences, an effective communicator with ability to deliver technical concepts to a variety of audiences with varying skills sets, and a strategic thinker with a positive attitude and strong change management skills.


  • Optimize and drive Tommy John e-commerce strategy in alignment with long-range plan and strategic priorities to drive revenue and increase market share
  • Leverage customer insights and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend new strategies
  • Oversee Product Management, UX/UI, Site Analytics, Content Planning, and Site Merchandising and ensure effective momentum of e-commerce roadmap
  • Lead analytics team to understand user behavior across all digital channels to help improve site engagement and increase conversion of key metrics
  • Build cross-functional relationships and ensure alignment across e-commerce initiatives
  • Work closely with creative team on content generation in telling the Tommy John story and maximizing returns through testing, site optimization, and improving site customer experience and brand proposition
  • Manage + drive omni-channel strategy for all DTC experiences as well as all third-party e-commerce business (Amazon)
  • Full P&L responsibility for e-commerce budget
  • Develop and implement KPIs for monitoring and evaluating business performance in partnership with finance
  • Ongoing analysis and evaluation of the effectiveness of the Tommy John website sales, methods, costs and results
  • Make data and mission driven decisions and provide ROI analysis to make recommendations to increase sales and drive a premium brand experience


  • Bachelor’s degree in Business, Marketing or related field
  • 15 years of relevant business leadership experience and at least 8-10 years of experience leading high-performance e-commerce/site experience teams preferably in a retail driven environment
  • Proven track record in managing full P&L of strong e-commerce or omnichannel business with strong growth trajectory
  • Highly entrepreneurial with extensive knowledge of the components of a profitable e-commerce business, including digital marketing, site experience, analytics, customer insights, content, sit merchandising and customer journey
  • Ability to work cross-functionally, understanding the different omni-channel needs of the business and managing expectations
  • Exceptional communication, project & change management skills
  • Highly passionate problem solver with strong analytical skills
  • Desire and ambition to keep ahead of industry trends and new technologies
  • Self-motivated, resourceful and creative mindset