In this episode of Women in Retail Talks, Digital Content Manager Kristina Stidham interviews Miya Knights, co-author of “Omnichannel Retail: How to build winning stores in a digital world.” Knights is also the head of industry insight at Eagle Eye, a leading SaaS technology company. In this episode, Knights shares her professional background and career journey, from technology journalist to retail analyst, and why her and her co-author, Tim Mason, CEO of Eagle Eye, decided to write their book. She details several key highlights of the book that retailers should know, including how to deliver a seamless experience to customers via a “digitally augmented” store. Modern customers no longer see distinct channels, but rather see all channels as one brand, and Knights touches on the importance of giving brick-and-mortar stores a “mobile makeover” to enhance the in-store customer experience. She cites examples of omnichannel retailers that are succeeding at connecting the digital customer to the physical customer, and offers thoughts on what savvy retailers are launching in 2020 to stay ahead of the competition. Knights also speaks about the mentors she’s had throughout her career who have supported her growth, in addition to providing candid advice for other women looking to move into leadership roles.
Miya Knights is head of industry insight at Eagle Eye, a leading SaaS technology company that enables businesses to create real-time connections with their customers through digital and mobile promotion solutions. With nearly 20 years experience as a journalist, editor and research director specializing in enterprise technology use in retail, she has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. Knights also has comprehensive knowledge and understanding of vendor market trends. Prior to joining Eagle Eye, she was global technology research director at Planet Retail, and a senior research analyst with IDC Retail Insights. She also co-authored “Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce” with Natalie Berg.
Date: February 4, 2020
Credits: Miya Knights
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Abby Morgan, co-founder and chief marketing officer of CUUP, a direct-to-consumer bra company focused on providing women with the essential bra. Listen in as Morgan discusses the inspiration behind launching the company, what makes CUUP bras different from competitors' products, and how the brand's BodyTalk™ platform is building a community of women supporting women.17:20
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In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Marie Thomas, vice president of applications and integration technology, direct-to-consumer solutions at TOMS, and Vanessa Cartwright, chief client success officer at Astound Commerce. Listen in as Thomas and Cartwright discuss their respective career journeys and roles, the impact of mentorship and a strong network on their careers, and how they're each paying it forward by mentoring other younger women.27:25
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Diana Coffield Baisa, founder of MyShield Masks, an Indiana-based face mask company with a fundraising program helping other small businesses. Listen in as Baisa discusses how she managed to quickly grow the company to producing over 8,000 face masks a day, why her favorite employees have been successful mothers, and much more.27:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews LaToya Williams-Belfort, executive director of the 15 Percent Pledge, a nonprofit advocacy group created with the goal of advocating for and supporting Black-owned businesses and Black entrepreneurs. Williams-Belfort shares how retailers can start making changes that advance Black prosperity as well as why she believes equity is simply good business.23:22
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Meagen Johnson, vice president of marketing at Jane, a boutique marketplace. Johnson discusses the success Jane experienced from leaning into affiliate and influencer programs during the COVID-19 pandemic, how mentorship has played a role in her professional career, why she loves mentoring younger professionals to foster their future-forward career development, and more.21:31
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Mei Xu, founder and CEO of Yes She May, an e-commerce marketplace empowering female entrepreneurs. Xu discusses her career in retail, her inspiration to launch the online marketplace, and how Yes She May curates the female-owned brands featured on its site.24:36
In this episode of Women in Retail Talks, WIRLC Co-Founder Melissa Campanelli interviews Savannah Sachs, CEO, and Dr. Roshini Raj, MD, co-founder of TULA Skincare, the clean and effective skincare brand powered by probiotics and superfoods to help you feel confident in your skin. Listen in as Raj discuss why she launched the brand after seeing the effect of probiotics on skin health, and Sachs shares why she joined TULA and what she's focused on as the brand's CEO.23:20
In this episode of Women in Retail Talks, guest host Andrea Syverson, president of IER Partners, interviews Margaret Moraskie, CEO of Levenger Company (and Women in Retail Leadership Circle Advisory Board member). Listen in as Moraskie discusses her transition to CEO during the COVID-19 pandemic, what she's most excited for in her new role, and Levenger's philosophy that its customers are changing the world.19:11
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Shani Godwin, author, creator of Joy Economics, and CEO and founder of Communiqué USA, a boutique marketing communications agency. Godwin discusses her career and connection to Corporate America, her journey to creating the Joy Economics organizational culture, and how the movement addresses how businesses manage employee stress in the workplace.15:19