In this episode of Women in Retail Talks, Digital Content Manager Kristina Stidham interviews Miya Knights, co-author of “Omnichannel Retail: How to build winning stores in a digital world.” Knights is also the head of industry insight at Eagle Eye, a leading SaaS technology company. In this episode, Knights shares her professional background and career journey, from technology journalist to retail analyst, and why her and her co-author, Tim Mason, CEO of Eagle Eye, decided to write their book. She details several key highlights of the book that retailers should know, including how to deliver a seamless experience to customers via a “digitally augmented” store. Modern customers no longer see distinct channels, but rather see all channels as one brand, and Knights touches on the importance of giving brick-and-mortar stores a “mobile makeover” to enhance the in-store customer experience. She cites examples of omnichannel retailers that are succeeding at connecting the digital customer to the physical customer, and offers thoughts on what savvy retailers are launching in 2020 to stay ahead of the competition. Knights also speaks about the mentors she’s had throughout her career who have supported her growth, in addition to providing candid advice for other women looking to move into leadership roles.

Miya Knights is head of industry insight at Eagle Eye, a leading SaaS technology company that enables businesses to create real-time connections with their customers through digital and mobile promotion solutions. With nearly 20 years experience as a journalist, editor and research director specializing in enterprise technology use in retail, she has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. Knights also has comprehensive knowledge and understanding of vendor market trends. Prior to joining Eagle Eye, she was global technology research director at Planet Retail, and a senior research analyst with IDC Retail Insights. She also co-authored “Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce” with Natalie Berg.

Date: February 4, 2020

Credits: Miya Knights

Duration: 31:07