In this episode of Women in Retail Talks, Senior Content Strategist Ashley Chiaradio speaks with Kate Klemmer Terry, chief revenue officer of Quiet Logistics, a leading third-party fulfillment company. Terry has extensive e-commerce industry experience, having held roles as the divisional vice president of internet at Coach, vice president of e-commerce and licensing at Kate Spade, and general merchandise manager of Ralph Lauren Media, where she launched Polo.com. Listen in as she discusses what it was like to work in e-commerce when the online fashion industry was just gaining traction, why she feels content is key to giving a product context, and why using a third-party fulfillment provider is a wise choice for many retailers.

In addition, Terry shares how Quiet Logistics balances the use of robot technology with human labor in its fulfillment warehouses, utilizing robots and employees in the most efficient ways possible. She explains what prompted her to switch from working directly for retailers to working with an industry service provider, and how her previous experience helps her better serve brands in her new role. Lastly, Terry discusses past and current e-commerce trends, and shares her predictions for where e-commerce is headed in 2020.

Kate Terry has over 30 years experience in the fashion industry working in merchandising, marketing and e-commerce for brands such as Polo Ralph Lauren, Banana Republic, Kate Spade, Coach, and Tommy Hilfiger. Most recently, Kate was running Dash Group NY, a consulting firm helping fashion companies with digital strategy, with clients such as Michael Kors, Tumi, Oscar de la Renta, and J.Crew. At Quiet, she’s responsible for driving curation and brand strategy, as well as the client strategy function.

Image Credit: WWD.com

Date: January 7, 2020

Credits: Kate Klemmer Terry

Duration: 16:49