In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Eva Press, vice president, U.S. Global Business Group, CPG, Health and Retail at Facebook. Listen in as Press discusses her career journey, what she’s been hearing from her retail clients regarding the COVID-19 pandemic, and how Facebook is partnering with retailers to address new consumer habits and expectations.
Press shares her advice and best practices for retailers on how to leverage Facebook to meet customer needs going forward, provides an example of a retailer trying innovative tactics on the social media platform to engage with customers, and details what retailers can do now to prepare for the upcoming holiday season. Furthermore, she discusses the company’s recent launch of its Facebook Shops product, how the Shops can help small businesses kick-start e-commerce sales, and the opportunities for retail growth that she sees at Facebook. This episode was recorded in June 2020.
As vice president, Eva Press leads Facebook’s sales and account teams in the U.S. for the CPG, healthcare and retail verticals. In this role, she and her teams focus on partnering with large, complex, traditional advertisers to navigate the disruptions that are shaping the marketing landscape. Eva joined Facebook over eight years ago, and has held strategic roles on the Creative Shop and Global Accounts teams, helping advertisers and their agencies grow their businesses by understanding marketing in a mobile-first world. Eva is on the boards of the National Retail Foundation and She Runs It (formerly known as AWNY). Before joining Facebook, Eva spent 10 years in brand management at Kraft Foods, leading such iconic brands as Planters Nuts and Oreo Cookies. She holds her MBA from the Kellogg Graduate School of Management, and undergraduate degrees from the University of Pennsylvania and the Wharton School of Business. Eva grew up in Nashville, and lives in New Jersey with her husband, three children and one cat.
Date: September 1, 2020
Credits: Eva Press
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Tamar Rosenthal, co-founder of Recurrent, an eco-conscious, safe and effective personal care products company helping teenagers establish better hygiene routines. Listen in as Rosenthal discusses why she launched Recurrent; why it was important to her to create a company for young adults, by young adults; and the innovative ways the brand involves teens in its day-to-day business.8:58
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Bethany McDaniel, founder and CEO of Primally Pure, a holistic skincare and wellness brand that handcrafts natural and nontoxic products with a whole-person approach to well-being for skin, body and mind. Listen in as McDaniel shares Primally Pure's holiday marketing strategy; how she's keeping her team motivated, including hosting a self-care day for employees; and more.16:50
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nadia Masri, founder and CEO of Perksy, a next-generation consumer insights platform that powers real-time research with everyday people through contextual, in-the-moment mobile research. (Perksy was named the winner of Women in Retail Leadership Circle's very first Retail Tech Startup Challenge, which took place at last month’s Women in Retail Leadership Days virtual event.)
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Dana Donofree, founder and CEO of AnaOno, an intimates line exclusively designed for women that have had reconstructive surgery post-breast cancer. Donofree discusses her personal experience with breast cancer, why it led her to create a line of bras for other women going through a cancer diagnosis, and how AnaOno bras are unique from others on the market.21:25
This episode of Women in Retail Talks features an interview originally conducted by Women in Retail Leadership Circle’s sister brand, Total Retail, for its Total Retail Talks podcast. In the episode, Total Retail’s Editor-in-Chief Joe Keenan interviews Jessica Herrin, CEO and founder of the Stella & Dot Family of Brands, which includes Stella & Dot, KEEP Collective, and EVER.27:59
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Jennifer Bernstein and Marissa Saporta, co-founders and co-CEOs of Gorilla Commerce, a direct-to-consumer e-commerce home, business, and pet product development platform. Listen in as Bernstein and Saporta discuss why they founded the company as well as the opportunities to fill white space in many categories using their product development system.20:15
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Manna Kadar, founder and CEO of Manna Kadar Cosmetics. Listen in as Kadar discusses her early start in retail, what led her to launch the beauty brand, and how she navigated the challenges she faced as a young, minority woman starting a company.14:31
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Carolyn Aronson, founder, CEO and owner of It's a 10 Haircare, one of the only female-owned professional hair care brands in the world. Listen in as Aronson discusses her inspiration behind founding the company, how It's A 10 Haircare pivoted and adapted during the COVID-19 pandemic, and how the company is well-positioned to weather a shutdown.11:36
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Micky Onvural, CEO of Bonobos, a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Listen in as Onvural discusses her career journey and how it led to her current role, why it's important to her that Bonobos is a purpose-driven brand, and a few of her favorite inclusive campaigns.34:34
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Laureen Asseo, founder and co-CEO of Fresh n' Lean, the No. 1 meal delivery service for organic, chef-prepared meals. She shares the strategies she's used to motivate her team during uncertain times, how the health crisis has resulted in some positive changes for Fresh n' Lean, and the challenges as well as advantages that comes with being a bootstrapped company when competing with larger meal delivery services.18:36