This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year (1:08), along with secrets to success around influencer marketing (6:55).

Hear more of Perry’s interview from the November Women in Retail and Total Retail Virtual Exchange, plus sessions with other retail leaders, on-demand here.

Mindy Perry has a diverse background from her time across various agency, brand and wholesale marketing roles. She started her career in sports marketing, eventually transitioning into consumer packaged goods (CPG) and hospitality on the agency side, working with high-profile clients such as PepsiCo, Frito-Lay, and Hilton Worldwide. Mindy has previously held a variety of retail, brand and global marketing leadership roles at Under Armour, Fossil Group, and Neiman Marcus Group.

Most recently, Mindy was the chief marketing officer at Kendra Scott. Her diverse background and experiences across industries have equipped Mindy with a growth mindset, collaborative leadership style, and an understanding of the importance of a strong and purposeful brand. Foundational to Mindy’s career and leadership is her passion for people. Whether it’s the customer, her team, her cross-functional or external partners, she consistently demonstrates love and care for others around her. She also has a passion for giving back, particularly to children’s causes, and is involved in many international nonprofits. Mindy currently lives in Austin, Texas with her husband and two children.

Date: November 23, 2021

Credits: Mindy Perry

Duration: 10:33