In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Stacy DeBroff, founder and CEO of Influence Central, a social and digital consultancy. Listen in as DeBroff discusses a recent report Influence Central published based on a consumer behavior survey. She shares some of the data found in the report, including consumer behavior shifts during COVID-19, and how retailers can win back fleeting customer loyalty.

DeBroff details how she sees influencer marketing changing after the coronavirus pandemic, the tremendous amount of social media tune-in happening during the crisis, and why there will be a move to more realistic, authentic micro-influencers rather than celebrity influencers. Lastly, she shares her thoughts on how this economic shutdown will affect retail businesses now and in the future, and the innovations that will emerge from this uncertain time.

Stacy DeBroff, social media strategist, best-selling author, attorney, and founder and CEO of Influence Central, a social and digital consultancy, and founder of Mom Central Consulting, the leading social media agency focused on moms, brings more than two decades of award-winning experience, expertise, and insight to the nation’s top brands, agencies and organizations. Stacy also authored four best-selling parenting books (Simon & Schuster), including “The Mom Book.” Prior as an attorney, Stacy founded and ran the Public Interest Office at Harvard Law School.

Date: June 2, 2020

Credits: Stacy DeBroff

Duration: 19:22